Copycats are all over the place and Kevin Rose (founder of digg) is no stranger to them. We have seen tons of digg wannabies crawl out of the woodwork but none of them were able to duplicate the digg success story. Probably because when it comes to ideas like that, there just isn’t room for one more at the top.
In order to be successful in this industry, innovation and creativity are essential. Why would anybody want to be second best? Furthermore, when it comes to a lot of these ideas there really isn’t a second best. Toothpaste, cookies, and DVD players might have all kinds of competitors making the same thing, but when it comes to stuff like digg.com there just isn’t room. Be unique and execute original ideas, don’t just find what’s successful and try to make it better. It doesn’t work for this kind of thing.
Here is a great video that makes fun of the copycat behavior we are seeing on the Internet these days.
The Kevin Rose Story