Think about this: You have a website with an effective link building strategy, and it’s doing great until now — when it slows down and produces no value at all. Don’t worry. This form of fluctuation really happens. What you have to do is to rethink your link building strategies.
Continue reading this to find out how you can shake up your link building efforts.
Find a New Environment to Brainstorm
Oftentimes, you’re using the same strategy that has worked for you since the beginning. But rethinking your link building efforts with other people won’t hurt your campaign. In fact, working with other link builders will make it easy for you to pin-point any loop holes in your strategy. Moreover, it’ll also be a good idea if you brainstorm in a different place, as it may help you come up with new and fresh ideas.
Trim Down Your Message
Just because email exchange works best for you before, that doesn’t mean it’ll produce the same results now. If your link building efforts are going down the drain, it’s time to pore over your messages. See if your need to trim unnecessary parts to make it simpler and straight to the point. You can also call a webmaster, keep in touch with him, and then ask for a link.
Ask for Feedback
If you want to ask for a link request via mail, it’s advisable for you to have someone to proofread it first. A friend that’s not part of the industry can help you indicate whether your message is clear or not. That way, you’re sure that you’re sending a comprehensible message to other webmasters.
“Out of the Box” Searching
Using a backlink checker, sneak a peek at a few of your competitors’ URLs and their best backlinks. Pore over the backlinks’ blog roll, and see if you can find something that you haven’t seen before. You can also execute a link building strategy that you’ve found from your competitor but you haven’t used before. Simply put, do something totally different.
There are various reasons why your link building efforts don’t work at times. However, this slowdown must not discourage you and cause you to stop. Consider shaking things up, and a revamp might just be the only thing you need to regain your momentum. Just like in any SEO campaigns, link building requires persistence. Instead of whining, it will be better if you analyze your current strategies and think of how you can improve on it.