Social networking etiquette is often something that most people don’t need any help with. They know what’s acceptable and what’s a no-no. But sometimes, there is an occasional blunder that makes it through the social screen and can be an embarrassment to the sender… or even the sender’s employer.

Recently, Manila, Philippines President, Benigno S.C. Aquino III and his cabinet, created, drafted and approved a set of guidelines for state employees to follow when they are using social networking sites. This change came after there was a criticizing Twitter post made by the Assistant Secretary Maria Carmen G. Mislang. In her Twitter post, she criticized the wine that she was served in Vietnam during a state visit. Not only was the tweet a negative one, but it reflected poorly on the professionalism and tact of governmental employees on what it considered a very important visit.

So, to what extent should the government get involved in what its employees do concerning their social circles, or even their opinions?

The embarrassing moment of this case at the Philippines State dinner is likely a prelude to what could happen if the government does not intervene early. Although the government operates off of tax dollars, they are still essentially a business and have to operate and manage itself as such. Anything that the “business” does is a reflection on the CEO and the company as a whole. To give an opinion or a negative view on anything where the business is concerned can potentially affect customer relations, therefore great care should be taken to ensure that those relationships remain intact.

The rules and guidelines that the Philippine government will implement will essentially be a list of do’s and dont’s in most political situations. Deputy Spokesman Abigail D. Valte also stated in her media briefing that they will also consider any legal ramifications and the freedom of expression for the employees as they draft these guidelines.