Last Monday, Google took its AdWords for Video off beta and officially rolled it out to the public. This lets advertisers integrate their paid search advertising model with video content, create whole new ad formats and bidding models.

As posted on Google Ads, the AdWords for Video helps users tell their story with the emotional power of a video. They can reach millions of viewers worldwide on YouTube, and their ads can also be displayed on the Google Display Network. What makes this feature great is that advertisers only need to pay when viewers choose to watch their ads.

Why Choose AdWords for Video?

Video advertising has proved to be a powerful online marketing tool. In fact, it is as effective as TV commercials when it comes to building awareness for a particular brand. It can also boost website traffic by 20 percent and search engine queries by 5 percent. Other than that, there are tons of benefits that advertisers can have when they use the AdWords for Video.

• Set up Your Campaign Easily

By simply linking your YouTube account to AdWords, users can easily run their video campaigns. The good thing about this is that they can track how well the video ads perform, who’s viewing the video, how long a viewer watched it and what other actions they took afterwards. In turn, advertisers can quickly update their campaigns accordingly.

• Send Your Message to the Right Audience

AdWords for Video lets marketers find and reach their target audience based on demographics, keywords, interests and a wide array of options. It’s also easy to connect a video ad on YouTube and Google Display, making sure that the campaign gets the view that it deserves.

• Use a Strong Call to Action

Just like in any video marketing trick, a persuasive call to action is always on the list. Good thing, Google’s new ad feature allows users to include a strong call to action as an overlay of their videos.

• Track Your Ad Placement Fee via TrueView

The same with cost-per-click ads, advertisers only pay when someone watches their video ad. TrueView lets them do just that, and they can also choose the maximum amount that they will pay for each view. Marketers can also select where their video ads will appear: Before a video, next to related videos, or as part of the relevant search results.

AdWords for Video basically wants to make it easy for users to promote their brand through video marketing. Most of all, they can now measure the return on investment that a video can provide—even on a controlled budget.