Author Archive

Toyota Shareathon Tweet-to-Enter is Social Media Magic

In spite of loving free stuff, social media users are not willing to jump through hoops of fire just to get a small gift certificate. That’s why when Toyota began their Toyotathon Shareathon promotion on Twitter, people recognized their formula as social media magic. With simple to follow rules, a large enough gift card ($500), […]

Continue reading…

Five Crowdsourcing Sites that Give Small Businesses Quality Designs on a Budget

The recession had a strong impact on how small business spend money on online marketing and advertising, and pretty much on everything else that has anything to do with online visibility. Many businesses resort to DIY tools in an attempt to save money. For some the strategy works (particularly for those with some skill), but many others fail lamentably. Micromanaging is never a lucrative solution: it’s time consuming, unrewarding, and it burns up resources that could be used effectively somewhere else. There are alternatives to DIY that don’t break the bank, and, in the end, have significant benefits. Crowdsourcing is one of them.

Continue reading…

Social Productivity Tools for the Social Entrepreneur

Effective time management is one of my daily pursuits as the more I get involved in, the more important optimizing my time online allows me to do more things in less time.
There are tools that are useful to both the entrepreneur, as well as to a team you may may need to establish for a large campaign.
What social productivity tools are most effective? What tools can an online business use to promote and market their product or service in a positive, viral manner?
Although there are several tools that can be used in maximizing social productivity, there are four especially useful tools that can accelerate a user’s production levels- and one bonus.

Continue reading…

BlueGlass LA : Super Online Marketing Conference

BlueGlass LA, on July 19th & 20th, will be kicking off the new premier BlueGlass conference series by the teams of Search Engine Journal, Search & Social and 10e20.
Moderated by Chris Winflield, Dave Snyder, Jordan Kasteler, Brent Csutoras & myself … the speaker line up will be amazing, as well as the amazing location in West LA!

Continue reading…

4 Key Strategies for Pimping Your Facebook Page

Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the “Me too!” marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.

Continue reading…

10e20 Adds Brent Csutoras as New SVP of Viral Marketing

10e20 announced today the acquisition of Brent Csutoras, Inc. (BCI), the social media arm of Brent Csutoras, which means that Csutoras will now join Chris Winfield at 10e20 in the role of SVP of Viral Marketing.

Continue reading…

5 Ways to Connect Facebook with Your Business Life

I’m a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life on the web. And with Open Graph, Facebook will follow me everywhere I go, especially in the business world.
If you consider Facebook not just a social networking site but something that can help you promote your business, network with clients, communicate with business contacts and collaborate with coworkers, well then you are on the right track. As proof, here are five business networking tools and apps that I suggest you utilize to integrate business into Facebook, and vice versa.

Continue reading…