The social media campaign’s return of investment (ROI) is one thing that remains a mystery to marketers and brand managers. It is something that every proprietor knows they must have, but don’t know how to measure. In fact, there’s no uniform way of scaling the economic benefits of social media to any business. That’s why […]
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INTEGRATING SOCIAL MEDIA WITH YOUR CUSTOMER SERVICE
When a customer complains about your brand through social media, it can easily tarnish your identity to a wider audience. But just as complaints travel fast in social media, so does compliments. Posted below are ways on how you can use social media as a form of customer service. A Place for Your Customers to […]
FACEBOOK’S NEW PAGE INSIGHT PROMPTS BUSINESSES TO SHARE ENGAGING CONTENT
For the past years, both large and small businesses have come to realize the positive impact of engaging loyal and potential customers through Facebook pages. However, a recent comScore report stated that fans are 40 – 150 times more likely to digest branded material to their news feeds than on the fan page itself. This […]
Top 10 Twitter Academics to Learn Something From
The Internet is becoming increasingly important when it comes to sharing and passing on information, and people are turning to website resources for an education more and more these days. Websites like Twitter that allow anyone to share information via a social-networking and social-media platform make it easier than ever to learn new and interesting […]
Different Types of New Media Jobs
Just a few years ago, a media job could only mean a few things: a job with a print publication like a newspaper, magazine, or publishing house or maybe a career in television news. With the invention of the Internet, having a media job took on a much larger number of possibilities. If you’re interested […]
How Tech and Social Media Enable Our Personal Lives
Technology has invaded our lives in many ways. While you might think of the normal invasion (teenagers and college students posting party pictures that their parents find… parents posting embarrassing pictures of their kids as they’re growing up) there’s other ways that it’s invading our lives as well. Some of our most PERSONAL moments are […]
4 Innovative Open Source Ideas
The open source initiative and its supporting community provides new innovations and developments on an almost daily basis. Projects can be found at colleges and universities, small groups and individuals- and one of the ongoing benefits of open source is that you take bits and pieces of ideas and code from different people and integrate […]
5 Brands Making a Splash in Social Media This Spring
Being a smart brand means taking full advantage of social media marketing. Even the most mundane product or service can have life breathed into it with a creative marketing campaign. Blenders might sound boring, but Blendtec’s “Will It Blend?” videos on YouTube nearly quintupled the company’s sales. If you’re a business owner, social media marketing […]