Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the “Me too!” marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.
The 4 key strategies for your Facebook page:
1. Have a clear and personable voice to your brand. Business is about being known, and being known for a reason. What sets you apart from the competition? How do you want to come across to your potential clients? Decide on an “image” for your company – and stick to it. Keep in mind that consistency is a key factor in branding – the impression of stability inspires trust. Be clearly different, be human (after all, people connect with people), and be consistent.

2. Update your page often. It could be brand related messages, or it could be personal (not too personal though, or you may appear unprofessional). If potential fans arrive at your Facebook page, and see it has not been updated in a while, it creates the impression of neglect – and no-one wants to be neglected, especially not your customers.

Remember to keep it positive – people enjoy coming to places that help them feel good. Also, refrain from any negative comments on competitors’ doings – even if they did wrong. It creates a bad impression if you have to stoop as low as bashing the opposition in order to make yourself look better.
3. Add some fun to your page. Hold contests or giveaways, and add oddities that will engage the visitor, and make him or her come back again. Get your fans involved, and encourage them to engage in conversation. The moment your page comes alive with interaction, it creates a whole new impression to the new visitor.

4. Make it worthwhile for people to be your fans. Offer them something special in return. It could be special discounts or special offers, or additional bonuses. Once you add an incentive for becoming your fan, it will add leverage to your efforts, and add to the numbers of new fans signing up.
By continuously applying these 4 key strategies to your Facebook page, you will be able to escalate the number of fans while you establish a lasting brand, and build credibility.
Looking for more ways to build out your Facebook fanpage? Here are some resources :
How to Promote Your Fanpage
How To Create the Perfect Facebook Fan Page