With the power of Internet enabling business owners to expand their online presence, they also run the risk of being scrutinized. With just a simple tap on a smartphone, your potential customer can either be optimistic or pessimistic about your brand, depending on the rants and raves they will see on online review sites and […]
Archive for the ‘Digg’ Category
Microsoft adCenter Launched Share of Voice
Microsoft’s adCenter recently launched the Share of Voice metrics to their standard reports. Now available on the ad group level, the SOV is designed to help advertisers optimize their pay-per-click campaign. Furthermore, it will provide information about how often they are earning impressions. Lucy Wang, product manager of adCenter, also added: “Share of Voice represents […]
Using Web Analytics Effectively
Promoting your content through a website is not enough. You should also know who’s visiting your content and what they do about it. Enter: Web analytics tool. This could help you understand your website’s performance. However, this tool can’t be helpful if you don’t know how to use it. Gathering Website Information Web analytics is […]
Getting Started with Pay per Click
Pay per click or PPC advertising deals with creating and placing ads on search engine results pages and other online content to encourage people to check out their offer. Advertisers only pay for the ads whenever someone clicks on it. However, an effective PPC campaign requires bidding on relevant keywords. That way, the ad will […]
Microsoft Advertising Intelligence Excel Add-on Gets an Upgrade
Microsoft announced last Thursday that its Microsoft Advertising Intelligence’s excel add-on for adCenter will get a huge update from version 5.6 to version 8. Designed for keyword research and optimization, it is a powerful keyword research tool that enables users to build and expand their keyword list in a familiar Microsoft Office Excel Interface. Formerly […]
Doing an Effective Keyword Research
It’s already established that keyword research is integral for your search engine optimization campaign. If you’re optimizing on the wrong search terms, the search engine and your target customers may have a difficult time looking for you. In the end, you’ll have meaningless rankings and you won’t see your expected return on investment. Build Your […]
Monitoring Your Website through Analytics
While it’s necessary to track your online marketing efforts’ progress, it’s also important that you know how web analytics work. It starts with knowing the commonly used terms and their meaning. That way, you’ll know what components that you’ll need and measure. Unique Visitors Usually defined by a user agent and IP address, Unique Visitor […]
Instagram: Facebook’s new Acquisition
In a press release posted by Facebook, the social media giant reported that they were able to acquire photo-sharing website Instagram for $1 billion. This news was also confirmed by the social network’s founder and CEO Mark Zuckerberg in a Facebook post: “I’m excited to share the news that we’ve agreed to acquire Instagram and […]
Keyword Research: What You Need to Know
Keyword research is considered as one of the building blocks of search engine optimization, but it is also the least talked about. Although it’s no longer used in Meta tags, it is still applicable when boosting website traffic. Without the right keywords, your SEO efforts will lose track and your content won’t be able to […]
Internet Marketing Basics that You Should Know
Internet marketing is more than just expanding customer base to generate leads and increase revenue. What most practitioners didn’t know is that it’s a continuous process of learning and applying methods that could benefit or hurt your business. Listed below are the Internet marketing basics that you should know. Start with a Unique Content for […]