Today I came across a great example of ambush marketing. Jet Airways, which is one of the leading Indian Airways put up an advertisement telling their customers that they have changed. Check out Kingfisher Airlines’ response to this claim.
It doesn’t get any better than this. [via Neatorama]
Ambush Marketing At Its Finest!
This calls for one thing, a whole-hearted “LAWLZ!!” I especially like the double exclaim after “change”.
This is truly beautiful.