What is a #1 Google Ranking Worth?

Ryan Fujiu
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[Aaron Wall](http://www.seobook.com) wrote an interesting article the other day about the [value of a Google ranking](http://training.seobook.com/google-ranking-value). As we already know being number 1 on Google can drastically affect your business, but the question is, what is it worth? According to the data that AOL released a while back the number 10 listing gets 14x less clicks than the number 1 listing. And to go one step further, 89% of the clicks that users make when searching, happen to be on page 1.
Overall there are a lot of factors that can affect the value of a Google ranking and Aaron did a great job breaking down the value. So instead of summarizing everything Aaron wrote, I highly recommend that you go read the [article](http://training.seobook.com/google-ranking-value).

0 Responses to “What is a #1 Google Ranking Worth?”

  1. Dan Schawbel says:

    As we have less and less time and are more and more distracted by technology, the top 3 results in Google begins to be the only results in Google.

  2. Dan Schawbel says:

    As we have less and less time and are more and more distracted by technology, the top 3 results in Google begins to be the only results in Google.

  3. Dan Schawbel says:

    As we have less and less time and are more and more distracted by technology, the top 3 results in Google begins to be the only results in Google.

  4. Tanner Christensen says:

    Top ranking for internet companies is probably the most important thing, and with these statistics it’s no wonder why.

  5. Donovan says:

    I don’t see how a number can be put on how much traffic a certain position gets over the next. Even if you personally own all ten positions for any given keyword the actually sites design could either keep the user on the site or makes the user leave the site. A well designed site with the product/service the user needed will have a higher ratio then a site ranked #1 that’s been designed badly. I have two sites (my client) ranked in position #1 and #2, I do seo for both but I designed the #2 site, that site received twice as much traffic from long tail keywords but the average time on the site was about 5 minutes while the other was 1 minute. I think that should go into the factoring when debating the true value of #1.

  6. Donovan says:

    I don’t see how a number can be put on how much traffic a certain position gets over the next. Even if you personally own all ten positions for any given keyword the actually sites design could either keep the user on the site or makes the user leave the site. A well designed site with the product/service the user needed will have a higher ratio then a site ranked #1 that’s been designed badly. I have two sites (my client) ranked in position #1 and #2, I do seo for both but I designed the #2 site, that site received twice as much traffic from long tail keywords but the average time on the site was about 5 minutes while the other was 1 minute. I think that should go into the factoring when debating the true value of #1.

  7. Reginald says:

    Until the is an established rival, a Google ranking remains an essential ingredient for online business success.

  8. Don says:

    I feel google ranking is an important part of any websites success.

  9. MarketingDeviant says:

    The top 3 is the most important I believe although I usually check out websites up to the 7th rank of the 1st page.

  10. I still love to see quality result and i don’t mind to digg few pages to find what am i looking, but i know lot of people just click first they see.

  11. I still love to see quality result and i don’t mind to digg few pages to find what am i looking, but i know lot of people just click first they see.

  12. Definitely think there is an enormous benefit to being the top hit on Google, and a benefit to being in the top 2 or 3, as well. I think the hits trail off real fast after that. But it still is useful to be in the top 10. Just an exponential difference as you get lower and lower on that page.

  13. Definitely think there is an enormous benefit to being the top hit on Google, and a benefit to being in the top 2 or 3, as well. I think the hits trail off real fast after that. But it still is useful to be in the top 10. Just an exponential difference as you get lower and lower on that page.

  14. Nate Nead says:

    We’re information hungry and impatient. That’s why I never make it to the second page (i’m only being honest).

  15. Michael Cohn says:

    Most sites have a high abandonment rate for initial clicks that come in from search engines. In other words, a great many people who find something on Google and then click on it, end up abandoning it almost instantly.
    Perhaps those are the less focused, and less valuable users. Perhaps there is more value in a getting a user who takes another minute to peruse the search results and think about where she’s clicking.

  16. pooja says:

    Google Ranking surely affects the business… but whats the solution to this ?????

  17. pooja says:

    Google Ranking surely affects the business… but whats the solution to this ?????

  18. Reginald says:

    Perhaps, this recent adjustment to Google’s ranking criteria can open new door of opportunities for the newcomers to blogging.
    I guess it is yet to be seen.

  19. Yes it can be right because mostly people searches for first five links and if a person clicks first link it is sure he will click second one also, and it is not nessesary he first click for first link, if he get his keywords listed then he can direct click second or third link.

  20. Peter Wolf says:

    I think the hits trail off real fast after that. But it still is useful to be in the top 10. Just an exponential difference as you get lower and lower on that page.

  21. pushpendra says:

    yes,Very few people prefer to navigate to other pages (2,3,4..). They click the sites on page one. To get good results your page need to have a good SERP. For that your page need to have good page rank. I think top 10 or top 20 listings get good clicks.

  22. pushpendra says:

    yes,Very few people prefer to navigate to other pages (2,3,4..). They click the sites on page one. To get good results your page need to have a good SERP. For that your page need to have good page rank. I think top 10 or top 20 listings get good clicks.

  23. ldonovan says:

    I was once told to try pages 2 & 3 and to use Glyphius along with Adwords.

  24. ldonovan says:

    I was once told to try pages 2 & 3 and to use Glyphius along with Adwords.

  25. Louisa says:

    I work at a New Media Communications firm in Boston, 451 Marketing (www.451marketing.com)and we do a lot of work with SEO and Google rankings. It is amazing how much a Google ranking can affect traffic to a site, and therefore revenue. I just wanted to thank you for a great post, it was very informative and interesting.
    Louisa

  26. Louisa says:

    I work at a New Media Communications firm in Boston, 451 Marketing (www.451marketing.com)and we do a lot of work with SEO and Google rankings. It is amazing how much a Google ranking can affect traffic to a site, and therefore revenue. I just wanted to thank you for a great post, it was very informative and interesting.
    Louisa

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