Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product. One of the most difficult markets to enter is the car market. But, innovation can be a great way to stand out from the crowd. Companies can do this through technology, simplicity or even the look of their product. The suburban auto group accomplishs this effect in a very funny way, even though, ironically, they sell both Chevys and Fords.
Theft retrieval system
Trunk monkey chaperon
Bodyguard
Monkey in your trunk
I have seen all of the Trunk Monkey commercials, and they are hilarious and compelling! I think that it was a great market penetration tool. There is a major shakeup taking place in television advertising. YouTube and similar online sites are posed to take a significant portion of advertising revenue away from network TV. There is an excellent article about this in the December issue of Wired Magazine. The article is entitled The YouTube Effect. This transition of viewship from network TV on online TV is the main reason why Google paid $1.6 billion for YouTube.