Starting in 2009, people started quoting an interesting search engine statistic. “What’s the most popular place to do searches on the web?” The answer, of course, is Google, but what was surprising was the follow-up. “What’s the second most popular place?” The answer? YouTube.
Google has given us even more to gawk at, however, with the release of its November YouTube highlights. Within this release, Google mentions some mind-boggling statistics.
Start out with the video uploads that are happening on YouTube. Every minute, about thirty-five hours of video will be uploaded. That’s the equivalent, Google points out, of nearly 200,000 Hollywood length videos every single week.
While users uploading content certainly serves as a great calibration point for success, Google also has some stunning figures when it comes to site views. The site has over two BILLION video views each day, with so much time spent on the site that the average citizen of earth is spending about fifteen minutes on the site each day. That makes YouTube a media source that garners triple the attention of all major television networks — combined.
In its November highlight, Google pointed to some especially popular trends that couldn’t have hit mainstream without the help of YouTube functionality. From the online Comedy Thunder special to the explosion of popularity in Korean Pop music, YouTube has contributed to a number of exploding trends. It all comes in at well more cost effective than almost any other alternative, too. The famed Orabrush commercial, for example, received over thirteen million views — and garnered the company a cool million in sales.
All of these facts and figures are impressive, but it only becomes earth-shattering when you recall one humbling fact: YouTube launched a short five years ago. Since that time, even after leveling out, YouTube has easily stayed above one-hundred percent annual growth.
