With Twitter, businesses can easily share information, do market research and engage with people who are interested in their brand. Although it lacks certain appealing features as compared to other social networking sites, its benefits for your business make it a practical tool for online marketing. That’s why there’s no need to argue why brands like to leverage their online presence using this micro-blogging site.

If you’re new to Twitter Marketing, here are the things that you should know first.

Don’t Listen to the Naysayers

Don’t listen to people who say that using Twitter can ruin your business’ reputation. It all depends on how you handle your online presence. Furthermore, the micro-blogging site now has 100 million active users who send 250 million tweets per day. Imagine the potential that Twitter can give your business to reach millions of users. You wouldn’t want to miss that opportunity, would you?

Build a Conversation Calendar

In order to handle your business’ reputation on Twitter accordingly, you should create a conversation calendar first. Before sending out tweets, consider the type of people you want to reach, the type of content that you want to share, what do you want your followers to do with the content you share and the personnel that will monitor your account. Although the micro-blogging site has the capabilities to create brand awareness, you won’t be able to use it to its full extent if you don’t create a plan. Always bear this adage in mind: If you fail to plan, you plan to fail.

Initiate Relevant and Intellectual Conversation

Saying anything just to keep the communication open is a big no-no in Twitter marketing. For one, your followers wouldn’t care if your printer was broken or your employees are wearing red shirts today. Another thing is that users follow you because they want to read tweets related to your business niche. Make them happy by posting relevant messages such as a 15% off on your selected items this week.

Segregate Your Twitter Followers

If your business is highly diversified, it’s better to segregate your followers based on interest. Creating multiple Twitter content for your every business sector lets you reach a more targeted group of users. However, limit your accounts to three so that it wouldn’t be much of a hard work to maintain and monitor all of it. Reaching a specific group of followers and sending tweets only for them gives them a feeling of exclusivity. In turn, your messages are most likely to be read and re-tweeted.

Since Twitter limits you to a 140-character message per tweet, it’s a good idea to always send out brief yet purposeful messages that will keep your followers interested in your business. After all, Twitter marketing is all about sharing useful information in real-time.