Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable. Honda has done this with their Honda Element commercials; Chevrolet has done this with their trunk monkey commercials, and now Chrysler just stepped into that league.
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Chrysler makes their cars memorable
I’m quite familiar with this ad. And by using humor, they did make it very memorable.
However, they did get this ad banned and yanked shortly after airing it. The “fixed” version they put back out for air edited out the “Eeeew, yuck” from the girl and had the mom say, “Concord, Mass., silly…” A little more subtle.
Still, the controversy helped get even MORE attention than if they were to leave it alone. Interesting.