Author Archive

Brands Leveraging Twitter Chats for Engagement- From Toyota to CasaSugar

Twitter is becoming a strong influence and front runner in many strategies that companies are utilizing when working on engaging their fans/followers in social media. The thing is, you have to get creative now. You can’t really just maintain a page and expect that you’ll rope in new fans or have people coming back. True, […]

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Crime and Facebook: Another Way to Catch the Bad Guys

Chasing and shooting at criminals is what a lot of law enforcement agencies do to catch the bad guys. Yes, it still works and will always be the method that law authorities use, but as criminals become more sophisticated, so must the methods used to stop them. Those methods don’t have to be anything elaborate […]

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Bringing Products to Life with Clever Ads

Marketing and advertising are interesting avenues when it comes to products that may initially be considered “bland” or “not exciting”. Creative professionals have such an uncanny and amazing ability to bring these “ordinary” products to life through commercials, motion graphics, visual effects, and more.
I know you’re probably expecting (and hoping) to see hilarious commercials for beer and other products that have proved to be pretty risque. I hate to put a damper on things, but I’ve decided to choose something pretty nonchalant, and show you how clever and well thought out marketing can make all the difference in breathing life into a product.

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Social Media Press Release Tips

A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many different ways.
A social media press release needs several pieces to make the whole, in order to work properly and achieve the end result that will meet the goal of the business issuing the release. These components will include, but aren’t limited to, bookmarking networks, the software tools to host conversations, social chats, contextual tags and even video-based interfaces for immediate social networking.

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