These days posting your work online is an important part of getting it out there to be seen by admirers and potential clients. But many artists are right to worry about posting their work on a website where someone could easily steal it and use it without their permission – or worse yet, steal it […]
Author Archive
How NOT to Use Social Media
If your business hasn’t yet sailed on the online social media ship, you’re behind the times. Most consumers now obtain information on products and services through online outlets. As such, if you aren’t yet reaching out to your target market through online channels, you’re missing out on prime profits. While online social media is a […]
How to Utilize Location-Based Services
In the world of online social media, location-based services may be the next best thing. Since this technology is still relatively new, it could head off in several possible directions. However, many pioneer location-based services such as Foursquare and Gowalla are proving what’s possible with this technology and how it can be utilized by both […]
What Is a Twitter Chat and How to Make the Most of It
Twitter is used for many purposes including staying in touch with friends and promoting corporate identities. If you are new to the Twitter world or haven’t stayed on top of the network’s latest trends, then you may not be aware that Twitter chat sessions are available. Twitter chats are wonderful opportunities to connect with others […]
How to Track Your Social Media Campaign Success
Online social media networks are powerful tools for enhancing your company’s marketing efforts. The best part about these online networks is they are mostly free, which means you can reduce your marketing budget while increasing the company’s exposure to new markets. However, many companies are beginning to realize that simply creating corporate social media pages […]
How Nonprofits Leverage Social Media
Business owners were quick to recognize the marketing potential of social media, but nonprofits are also starting to realize that they too can utilize social media for promotion of their cause. The biggest issue that nonprofits face is raising awareness, and in this age of information overload, their attempts are often to a jaded audience […]
What a Facebook Fan Means to the Brand
Facebook is one of the quickest ways in existence for companies to reach mass amounts of potential customers. Businesses can create their own Facebook pages, whether they are an internationally recognized chain or a local coffee shop. Having a Facebook page gives a business several advantages: Instant updates to customers about sales, new products, and […]
Do You Have a Social Media Landing Page?
A social media landing page (SMLP), or a lead capture page, is a pivotal point highlighting all the social media platforms where consumers can find the particular product or service for a specific company. The SMLP will display some type of sales copy that includes potent verbiage to draw the potential client to a path of interest and desire.
4 Myths about Social Media Marketing
Social media marketing is a free way to advertise, yet only a handful of freelancers are using sites such as Twitter, Facebook and LinkedIn to market their services and increase web traffic. The only cost to doing social media marketing is the time you invest in creating a profile, crafting messages and engaging with other users.
Top 10 Online Design Tools
As a graphic designer, you are always searching for new inspirations and tools to improve your skills and speed up the design process. The online world now provides an array of design tools to improve your workflow and efficiency – putting more money in your pocket each month from satisfied clients. Here are the top 10 online design tools grouped by categories to improve your graphic design business.