Author Archive

Social Media Marketing Mistakes to Avoid

It goes without saying that social media can help your business’ online presence to go farther. However, it requires thorough planning—a thing that online marketer wanna-bes and noobs don’t know. Creating an online presence for your business obviously requires a clear idea on how you should use various social media channels to engage your target […]

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Working Out Your Conversion Funnel Dilemma

Imagine this scenario: You have a thoroughly planned and well-designed website, an effective search engine marketing campaign, and then your website generates huge traffic. However, your conversion funnel is going down the drain. Don’t fuss! There are various ways on how you can resolve your conversion funnel dilemma. Take Advantage of Funnel Visualization It will […]

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Google Acquires Meebo to Farther Push Social Networking

In order to expand its social networking service, Google will acquire Silicon Valley startup, Meebo. The acquisition was announced last Monday, and it was rumored that the deal’s financial term is around $100 million. Acquiring More Google Plus Tools The search engine giant’s acquisition of Meebo will bring in more tools to Google Plus, which […]

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How to Acquire Positive Customer Feedback for Your Business

It is always a great feeling for an entrepreneur to receive positive feedback from his or her customers. What makes it good is the fact that businesses can take advantage of these recommendations to strengthen their brand’s credibility with other consumers. Consider Your Assets Apparently, you cannot generate good reviews unless you have happy customers […]

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Building Links for Your Blog through Blog Carnival

While blogs are a great way to leverage your brand, it is also a great tool when it comes to networking. Other than interacting with your audience and content link building, there are other great ways that you can build links with your blog. What is a Blog Carnival? As Search Engine Journal’s Ann Smarty […]

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Google Product Search is Now Google Shopping

From Google Product Search, it will be renamed to Google Shopping. Other than the name, it will also impose a new business model wherein merchants have to pay in order to be listed. Although the new Google Shopping can improve the user search experience, it is also likely to raise new worries that the search […]

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Google+ is Now the Center of Local Search

It appears that the much-anticipated day for the Google+ Pages and Google Places to merge has arrived. The Google Places has been totally replaced by the new Google+ Local pages, and roughly 80 million of Google Places pages have been automatically converted to the new feature. Introducing the New Google+ Local Google+ Local has converted […]

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Using Search Retargeting to Lower Cost Per Action

Just like beauty, your marketing campaign’s value is in the eyes of the beholder. For brand marketers, well-designed banners that are presented to target customers on quality website are perceived as value. It’s also the same with high click-through rates that drive qualified audience is also something valuable. But in the world of performance display, […]

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Making Your Business More Social with SlideShare

SlideShare is an online presentation website that businesses use to upload presentations, documents and PDF files. Sporting 30 million monthly viewers, this website makes uploaded presentation embeddable and sharable to various social networking platforms. However, there’s more to this presentation website than that. Brands can also use it to gain social media success if they […]

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How Restaurants Can Take Advantage of Social Media

In the era of online marketing, it appears that restaurants are the slowest establishments that embrace social media marketing. This could be attributed to the fact that they want to protect their secret recipes or they’re just reluctant to see what people are saying about their brand. Regardless, Rev Media Marketing reported that new breed […]

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