Viral Marketing: What's Hot and What's Not

We at Pronet are big fans of viral marketing. Both when it comes to link building and when it comes to buzz creation. But not all methods of viral marketing are good and not all methods are equally successful. Here's a look at what to think about and what to look for when creating your next viral marketing campaign.

According to research from eMarketer creating cool microsites is the best method for viral marketing, followed by online games/quizzes/polls, and then video clips. 37% of experienced marketers said that the first method was most successful for them, 1 in 3 had success with the second method, and 29% found video clips to be useful in their campaigns.

But of course the chart above only tells half the story. Even given the satisfaction rates for the various types of campaigns, the report was hesitant to recommend using just one kind of campaign, instead recommended using different components in conjunction with each other to get the best results. For example, as Hallerman mentioned,

Reliance on viral video, rather than making it just one element for getting the message out, will succeed only in rare cases.

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Think Search Engines //, April 27, 2007: “Viral Marketing Tactics” — Muhammad Saleem of Pronet Advertising points out very interesting statistic about viral marketing. About 3,000 of experienced viral marketers provided their feedback on what viral marketing strategies produced great results. The study was done by Mar...

Peter, April 27, 2007

Interesting info. It would be to see some examples of successful Micro Sites. I'll see if I can find any and post back.

marek, April 27, 2007

One of the microsite examples is http://www.bigbrownbox.com

SEO Loser, April 28, 2007

Awesome post, great work here guys. Love this blog.

I have to say I've seen the same w/my sites, especially with regard to unique, entertaining and most importantly COMPETITIVE games. People love to brag about their scores by linking to them :)

Aimee, April 29, 2007

Interesting. I have always wondered if viral marketing really worked. I've seen it work as far as getting video clips out to more people, but it's cool to see some stats.