Pronet Advertising

The Worst Form of Advertising is Alive and Spreading!

With the advent of the social web and contextual advertising, marketing has not only become easier for the marketers and advertisers but has also become more palatable (because of reduced intrusiveness and increased relevancy) for the end-users. That said, it is surprising to see that not only do companies continue to use non-contextual methods such as banner ads and pop-up/pop-under ads but that their use is spreading to other formats.

As the mobile web matures, more and more companies are starting to look at it as a viable vehicle for marketing their products and services. However, these companies, including Google, Microsoft, Yahoo, and AOL may not necessarily leverage their existing advertising platforms, and according to some reports are looking to deliver ads the wrong way - using pop-ups. While the prevailing method of delivering ads on mobile content is to use banner ads or text ads (so that you use minimal resources) while a user is browsing the web, pop-up advertisement would display ads even when the browser is not being used and essentially any time when the phone is idle.

While this form of advertising, offered by mobile advertising companies such as Mobile Posse and Acuity, may be a mouth-watering proposition for marketers, it promises to be even more annoying than the kind of pop-ups we know and have come to hate because it requires no activity on the part of the user. We can, however, rest easy for now because there is no way for this nuisance to be implemented without the user downloading and installing an application, or going through a carrier or a hardware manufacturer.

I don't see any users running to stores to have this 'service' enabled, but I would urge you to keep an eye out for such tricks the next time you walk into a cell phone or carrier store.

Reader Comments (15)

Matt J McDonald, August 10, 2007

You think by now they would have figured it out. Instead of trying to find another way to trick you and force their way into your life, why don't they figure out a way to make themselves contextual and relevant like PPC?

Zpirit, August 11, 2007

Greetings from Russia. Great site! I found Your posts very informative.

Amusis, August 11, 2007

If an ad delivery mechanism is not acceptable to users, then by definition, it cannot be 'a mouth-watering proposition for marketers'. If no-one is looking at the ads, how does that benefit marketers?

Hitesh Patel, August 13, 2007

AMUSIS, I think the problem is that a lot of marketers do not understand what the consumer wants and how they should go about getting the attention of the right consumer groups.

mobileman, August 22, 2007

Today Google announced they are going to begin providing 10 to 15 second spots on youtube. I for one believe it is up to consumers to make these ads fail or succeed. As markets continue to develop it is us the consumers thorough person preference to set the standards of acceptance, I for one think contextual ads are complimentary material as they are relevant promotions on topic we have already expressed an interest.

sajid, October 28, 2008

Dear Sir/Mam,

We are manufacturers & exporters of surgical instrument Dental instrument and Beauty care implements and all style of Razor Edge Scissors with Leather Kits. We have Standard with Satinless Steel in lowest possible price please let's have an opportunity in your company. We are selling Avec & Yaaa Brand Nippers, Scissors, nail cutters, Pushers with package in Korea. USA. Canada. Italy. Note: any logo/ name can be printed on your products. We hope you will give us a positive reply. Thank you, Ajid Gill Avec Ind. Sialkot, Pakistan.

Telephones: 92-52-8114147 92-52-3559367 Cell 92-301-6162509 92-306-2332154 Fax: 92-52-3550398 E-mail:avec@avec-ind.com info@avec-ind.com Web:Http://www.avec-ind.com

waqas, December 15, 2008

We would like to sell , MUANUFACTURERS, EXPORTERS of all sorts of stainless steel SURGICAL, DENTAL, MEDICAL, VETERINARY AND BEAUTY INSTRUMENTS, MANICURE & PEDICURE IMPLEMENTS, AND SCISSORS ALL SORTS. Please we offer you best prices as early as when u want with best quality.its a challenge for all buyers . Awaiting your response

Ajid Gill, March 13, 2009

Dear Sir,

We are manufacturer and exporter of manicure, pedicure, Beauty care, Scissors of all kinds and surgical product. We are working from last 25 years as a professional exporter. Our products are high quality hand made stainless steel products.

Thank you, Ajid Gill

Avec Ind. Sialkot, Pakistan.

Telephones: 92-52-8114147 Cell 92-301-6162509 92-344-6426465 Fax: 92-52-3550398 E-mail:avec@avec-ind.com info@avec-ind.com Web:Http://www.avec-ind.com

LedScreenChina, June 7, 2009

right!!

M.Munir, September 29, 2009

We Almac Industries are the manufacture and exporter of high quality -Surgical & Dental Instruments -Professional hair scissors -Manicure & Pedicure instruments

We don't have any problem with small and bulk order so if you are interested then you can ask us about the prices and sample. In the end, we will give you guarantee of our products they will be 100% Stainless Steel, rust free and excellent quality. We sure you will enjoy to do business with us.

With best regards Almac industries, M.Munir Web site - www.almacinds.com eMail - info@almacinds.com

M.Munir, September 29, 2009

We Almac Industries are the manufacture and exporter of high quality -Surgical & Dental Instruments -Professional hair scissors -Manicure & Pedicure instruments

We don't have any problem with small and bulk order so if you are interested then you can ask us about the prices and sample. In the end, we will give you guarantee of our products they will be 100% Stainless Steel, rust free and excellent quality. We sure you will enjoy to do business with us.

With best regards Almac industries, M.Munir Web site - www.almacinds.com eMail - info@almacinds.com

M.Munir, September 29, 2009

We Almac Industries are the manufacture and exporter of high quality -Surgical & Dental Instruments -Professional hair scissors -Manicure & Pedicure instruments

We don't have any problem with small and bulk order so if you are interested then you can ask us about the prices and sample. In the end, we will give you guarantee of our products they will be 100% Stainless Steel, rust free and excellent quality. We sure you will enjoy to do business with us.

With best regards Almac industries, M.Munir Web site - www.almacinds.com eMail - info@almacinds.com

Abid Masih, December 28, 2009

Dear Sir,

We are the manufacturer and exporter of top quality surgical instruments Dental instruments manicure pedicure products, and scissors of all sorts. 100 employees are working in our own factory. We have a good reputation all over the world in above mention instruments.

Merry CHRISTMAS and NEW YEAR

Thank you, Abid Masih

Avec Ind. Sialkot, Pakistan.

Telephones: 92-52-8114147 Cell 92-301-6162509 Fax: 92-52-3550398 E-mail:avec@avec-ind.com info@avec-ind.com Web:Http://www.avec-ind.com

kenneth Gill, July 16, 2010

Dear Sir/Madam,

We are manufacturers and exporters of prime quality Surgical, Dental, Beauty care instruments and all sorts of Scissors. We are producing these instruments from best quality Japanese stainless steel under Germany technology, Sir we can provide all type of products, so please let's have an opportunity in your company. If you have any questions please don't hesitate to contact me. We hope you will give us a positive reply.

Thank you, Kenneth Gill

Avec Ind. Sialkot , Pakistan. Telephones: 92-52-8114147 Cell 92-301-6162509 92-344-6426465 Fax: 92-52-3550398 E-mail:avec@avec-ind.com info@avec-ind.com Web:Http://www.avec-ind.com

kenneth Gill, July 16, 2010

Dear Sir/Madam,

We are manufacturers and exporters of prime quality Surgical, Dental, Beauty care instruments and all sorts of Scissors. We are producing these instruments from best quality Japanese stainless steel under Germany technology, Sir we can provide all type of products, so please let's have an opportunity in your company. If you have any questions please don't hesitate to contact me. We hope you will give us a positive reply.

Thank you, Kenneth Gill

Avec Ind. Sialkot , Pakistan. Telephones: 92-52-8114147 Cell 92-301-6162509 92-344-6426465 Fax: 92-52-3550398 E-mail:avec@avec-ind.com info@avec-ind.com Web:Http://www.avec-ind.com