The Virality of Bad Commercials
We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.
We like to say in the blogosphere that it is great to be loved and it is great to be hated. As long as you can incite a passionate reaction from an audience, you are doing something right. The same works for advertisements. Take a look at the following ad that was submitted to YouTube and was subsequently submitted to Reddit and received 531 votes and illicited over a hundred comments, and almost 180,000 views at the time I wrote this post.
Heck by the end of the commercial even I was singing about Flea Market, Montgomery.
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Reader Comments (7)
- Andre, February 19, 2007
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OMFG.
- markus941, February 19, 2007
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Head On anyone?
Remarkably awful is just another flavor of remarkable. Another way to say this is "a diseased purple cow is still a purple cow"
- Abhilash, February 19, 2007
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Wow. A-W-F-U-L. His eyes made me shudder.
Markus is right though, and it's the same with any "controversy". Although I don't know how much branding I'd want as a "mini mall"...
- Chris Winfield, February 19, 2007
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Yeah - but it's just like a mini-mall.....
- 2k a day, February 19, 2007
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I wish we had hysterical commercials like that up here. Instead we have horrifyingly annoying Menards commercials.
- Loren Baker, February 20, 2007
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So Mu, when you say 'bad' do you mean bad as a negative or as in "bad ass", "I'm bad", "Who's bad!?"?
Because my friend, this is one BAD ad; it's tight, slick, my man can grove, and despite the fact that Sammy Stephens looks like he just ate Bernie Mac, if I lived near this Flea Market Montgomery, I'd be down there in a second to not buy furniture, but to party.
- Andy Coon, February 20, 2007
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That song is stuck in my head. Damn them. Did anyone notice that it was a 2 minute commercial? Effective.