Pronet Advertising

The Virality of Bad Commercials

We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.

We like to say in the blogosphere that it is great to be loved and it is great to be hated. As long as you can incite a passionate reaction from an audience, you are doing something right. The same works for advertisements. Take a look at the following ad that was submitted to YouTube and was subsequently submitted to Reddit and received 531 votes and illicited over a hundred comments, and almost 180,000 views at the time I wrote this post.

Heck by the end of the commercial even I was singing about Flea Market, Montgomery.

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Andre, February 19, 2007

OMFG.

markus941, February 19, 2007

Head On anyone?

Remarkably awful is just another flavor of remarkable. Another way to say this is "a diseased purple cow is still a purple cow"

Abhilash, February 19, 2007

Wow. A-W-F-U-L. His eyes made me shudder.

Markus is right though, and it's the same with any "controversy". Although I don't know how much branding I'd want as a "mini mall"...

Chris Winfield, February 19, 2007

Yeah - but it's just like a mini-mall.....

2k a day, February 19, 2007

I wish we had hysterical commercials like that up here. Instead we have horrifyingly annoying Menards commercials.

Loren Baker, February 20, 2007

So Mu, when you say 'bad' do you mean bad as a negative or as in "bad ass", "I'm bad", "Who's bad!?"?

Because my friend, this is one BAD ad; it's tight, slick, my man can grove, and despite the fact that Sammy Stephens looks like he just ate Bernie Mac, if I lived near this Flea Market Montgomery, I'd be down there in a second to not buy furniture, but to party.

Andy Coon, February 20, 2007

That song is stuck in my head. Damn them. Did anyone notice that it was a 2 minute commercial? Effective.