Pronet Advertising

The Virality of Bad Commercials

Muhammad Saleem

We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.
We like to say in the blogosphere that it is great to be loved and it is great to be hated. As long as you can incite a passionate reaction from an audience, you are doing something right. The same works for advertisements. Take a look at the following ad that was submitted to YouTube and was subsequently submitted to Reddit and received 531 votes and illicited over a hundred comments, and almost 180,000 views at the time I wrote this post.

Heck by the end of the commercial even I was singing about Flea Market, Montgomery.
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0 Responses to “The Virality of Bad Commercials”

  1. Abhilash says:

    Wow. A-W-F-U-L. His eyes made me shudder.
    Markus is right though, and it’s the same with any “controversy”. Although I don’t know how much branding I’d want as a “mini mall”…

  2. Yeah – but it’s just like a mini-mall…..

  3. 2k a day says:

    I wish we had hysterical commercials like that up here. Instead we have horrifyingly annoying Menards commercials.

  4. Andy Coon says:

    That song is stuck in my head. Damn them. Did anyone notice that it was a 2 minute commercial? Effective.

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