Pronet Advertising

The quest for the perfect online ad

Paul Slogan from Business 2.0 recently wrote a great article on the quest for the perfect online ad. He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don't think there is an answer, but here is how I would go about creating the perfect ad.

I think you can't create one perfect ad for the whole Internet, but you can create a perfect ad for each website you are advertising on. Instead of just targeting ads by topics (placing an iPod ad on a blog about all things Apple) I would go one step further by creating an ad targeted towards the audience of a website.

Example: Michael Arrington from TechCrunch gets hundreds of emails everyday from people requesting that he blog about their product. In essence they want a link from him because it will drive thousands of visitors and potentially make the companies thousands of dollars. The problem is Michael Arrington can't blog on them all which makes it very difficult to get a blog post or even a link from him. Because of this Text Link Ads decided to place this ad on TechCrunch.

In my mind that is the perfect ad because Text Link Ads did not go the easy route by using the same advertisement all over the place, instead they created an ad that could relate to the visitors who come to TechCrunch.com. And the best part about the ad is that it also converted really well for them.

Do you have any examples like this of "the perfect ad"?

**Disclaimer: I am currently an evangelist for Text Link Ads.

Chris Winfield, February 27, 2007

I have to agree with you there. That TLA ad really nailed it...

Sean Ammirati, February 28, 2007

I think you're right. However, it is actually difficult for advertisers to do this with all the sites they run their ads on. The cost for generating the creative is to high. That is one of the things that is brilliant about text ads - they are easy to generate tens or even hundreds of ads. This is much more difficult to do with visual display ads.

xanax, May 27, 2007

I bookmarked this guestbook. Thank you for good job!

tenuate, May 28, 2007

Thursday the value of China's currency was of primary importance to the United States, raising the political stakes even higher on the countries' contentious exchange-rate issue ...

Business Education, May 29, 2007

Maybe TLA is good, but we only get 50% from sold price. However, PPC ads like google adsense still give more money with more relevance ads.

ionamin, May 31, 2007

officials violated civil service rules by favoring conservative Republicans when hiring lawyers ...

ionamin, May 31, 2007

officials violated civil service rules by favoring conservative Republicans when hiring lawyers ...

norco, May 31, 2007

strip mall yesterday in this small western suburb after employees at a Bank

adipex, June 1, 2007

out a similar level of job cuts at the beginning of the month.

meridia, June 1, 2007

but would cut costs while expanding coverage to everyone.