Stupid marketing

Stupidity is something that we all see on a regular basis. It could be others around you doing stupid things or it even stupid things that you, yourself do. Companies such as Vonage have used stupidity in their TV commercials; "People do stupid things, like pay too much for phone service, so switch to Vonage". So why not take advantage of stupidity and use it in your marketing, if it is done right you will create something memorable, like Vonage did.