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Social Media Press Release Tips

A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many different ways.

A social media press release needs several pieces to make the whole, in order to work properly and achieve the end result that will meet the goal of the business issuing the release. These components will include, but aren't limited to, bookmarking networks, the software tools to host conversations, social chats, contextual tags and even video-based interfaces for immediate social networking.

Since the goal of a "standard press release" is to gain attention and awareness, a social media press release is no different- except that it engages a greater sector of the online (and offline) community through its social networking implementations. Social media works off technological premises, therefore content existing in various forms (video, audio, written, etc.) can be shared immediately through software and widgets available on the business's website. Webmasters develop "codes" so that the social media community can quickly and seamlessly share information at the click of a link.

Independency

Each subsection of the press release needs to be respectively independent of the other sections and standalone if only portions of it are downloaded. The sections should be substantially enhanced and contain multimedia and social media elements.

Linkage

One of the most important elements in a social media press release is having links that are optimized for high visibility in the search engines. The links should include connections to relevant information pages on your website as many as possible without there being overkill. Linking is also highly encouraged to other social media sites including Del.ici.ous, Digg, Reddit, and Technorati.

Diversity

Submit your social media releases to all other relevant sites that promote the release. This includes areas like videos to YouTube and Facebook and photos to sites like Flickr or Photobucket. Also, use visuals as much as possible, including the company's logo, advertising slogan and any marketing videos within the release, where applicable.

Keywords

Use appropriate keywords to maximize your search engine rankings for your site. These same keywords should be optimized for use in all headlines and in the text of the release. Be careful though- you don't want to over-optimize and throw keywords into every sentence. The press release needs to look natural and organic.

Encourage Community

Enlist and engage the social networking community by providing a platform and a method for them to interact with others. This can be in the form of a link that goes directly to a forum or a direction to leave comments in the appropriate sections on the webpage.

Social media press releases can be an amazing thing, if utilized correctly. Because the social media world allows for the sharing of media in all different ways, your press release will be a powerhouse of information for your client, or your own company.

Reader Comments (20)

Colin, June 30, 2010

Some interesting ideas, hadn't thought of getting stuck in Youtube/Facebook with a release...

Colin, June 30, 2010

Some interesting ideas, hadn't thought of getting stuck in Youtube/Facebook with a release...

Facebook apps development, July 4, 2010

Thanks for pulling this altogether. Makes a really interesting post. I'm really enjoying your blog.............

Email marketing service providers, July 5, 2010

Excellent tips. It is really gonna be useful for my promotional works. Thanks for sharing.

Janie Walker, July 6, 2010

Hi. Does anyone have an example of a good Social Media Press Release? How different is it to a normal media release, which I'm familiar with. Many thanks. From New Zealand.

Victoria, July 8, 2010

This is a very interesting post. I've never considered combining social media and "the standard press release" into one, but it sounds like a great way to engage the audience. If done right, incorporating links, viuals, and the like are a great way to engage the audience and captivate greater attention. My only concern would be whether this would confuse readers because the format would be so much more different that what they are accustomed to.

www.blogs.vbpoutsourcing.com

Victoria, July 8, 2010

This is a very interesting post. I've never considered combining social media and "the standard press release" into one, but it sounds like a great way to engage the audience. If done right, incorporating links, viuals, and the like are a great way to engage the audience and captivate greater attention. My only concern would be whether this would confuse readers because the format would be so much more different that what they are accustomed to.

www.blogs.vbpoutsourcing.com

Selena Narayanasamy, July 8, 2010

Yes, social media is actually a pretty important player in press releases these days. When you think of a press release, you probably think of the traditional pen and paper (ink and paper) press release, and email, or content on a website that has very dry, sales like copy announcing an important event.

With social media press releases, you have the power of the public eye, and also the power of users who can share, tweet, engage, etc. while writing in a unique voice and almost "story telling".

It's truly a powerful thing. When you can grab the audience's attention by making them want to read the rest of your article, as well as integrating some kind of case study or example, it's more valuable to the reader than the average press release.

Selena Narayanasamy, July 8, 2010

Yes, social media is actually a pretty important player in press releases these days. When you think of a press release, you probably think of the traditional pen and paper (ink and paper) press release, and email, or content on a website that has very dry, sales like copy announcing an important event.

With social media press releases, you have the power of the public eye, and also the power of users who can share, tweet, engage, etc. while writing in a unique voice and almost "story telling".

It's truly a powerful thing. When you can grab the audience's attention by making them want to read the rest of your article, as well as integrating some kind of case study or example, it's more valuable to the reader than the average press release.

Selena Narayanasamy, July 8, 2010

Yes, social media is actually a pretty important player in press releases these days. When you think of a press release, you probably think of the traditional pen and paper (ink and paper) press release, and email, or content on a website that has very dry, sales like copy announcing an important event.

With social media press releases, you have the power of the public eye, and also the power of users who can share, tweet, engage, etc. while writing in a unique voice and almost "story telling".

It's truly a powerful thing. When you can grab the audience's attention by making them want to read the rest of your article, as well as integrating some kind of case study or example, it's more valuable to the reader than the average press release.

Josh, July 12, 2010

Everything is about social media these days, something my friends at www.royalladv.com taught me. I find myself tweeting before pursuing more formal methods almost by natural reaction. Amazing how we've come.

Josh, July 12, 2010

Everything is about social media these days, something my friends at www.royalladv.com taught me. I find myself tweeting before pursuing more formal methods almost by natural reaction. Amazing how we've come.

aadi Soft Innovation, July 24, 2010

Much thanks for yet another fantastic article. I am always trying to find awesome smp tips to recommend to my own readers. Thank you for taking the time to write this post. It's exactly what I was looking for. Truly awesome post.

jeny, July 28, 2010

Nice Article...Social Media is reach all over alot :)

Steve, August 4, 2010

Really great and interesting tips. It is useful for my promotional works. Thanks for sharing. Hair Conditioners

Social Media Marketing, August 9, 2010

What a fantastic post! I enjoyed reading this post. Things like this are making me addicted towards social media marketing and web advertising. Well, I own lots of sites, and I am a good leaner, I like taking tips from people like you. Hope I'll be able to apply your methods while I do social media marketing.

Social Media Marketing, August 9, 2010

What a fantastic post! I enjoyed reading this post. Things like this are making me addicted towards social media marketing and web advertising. Well, I own lots of sites, and I am a good leaner, I like taking tips from people like you. Hope I'll be able to apply your methods while I do social media marketing.

SEO Company India, 3 weeks, 3 days ago

Very timely post and very informative as well. Social media is the need of an hour and your post will help many who are still confused about SMO. Thanks for such a valuable post again.

SEO Company India, 3 weeks, 3 days ago

Very timely post and very informative as well. Social media is the need of an hour and your post will help many who are still confused about SMO. Thanks for such a valuable post again.

Best press release services, 1 week, 5 days ago

The social media press release is widely used to deliver messages directly to the people through social networking sites. It provides information to the people in a clear and concise manner just like a traditional press release.

BTW, Great content!