Memorable advertising

Showing how a product can be used is very important in advertising. You can have a great ad, but if people do not understand how they can use the product then your campaign will fail. If you are selling heavy duty Ford trucks you may want to show construction workers loading tools into the bed. If you are trying to sell a squirt gun you might show young boys having fun in a squirt gun fight. Some companies have taken this idea and made their advertisements much more memorable, the example below is from a company who sells cameras...

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Reader Comments (3)

Johnathan Voreville, July 23, 2006

YOUTUBE is the best place to advertise for free! And yes, making the right teaser / trailer will make all the difference!

Sam @ MindSmack.com, July 24, 2006

One of the most intriguing methods we use for clients is creating a "game" teaser type advertisement. For example, Grab the puppy and win a free ring tone.

Gotta love advertising :)

Neil Patel, July 24, 2006

Those ads can also be addictive. I was just playing one where you shoot a duck to win a laptop.