Marketing Through Giveaways
Marketing doesn't always have to involve using methods like search engine optimization, email marketing, or banner advertising. Instead of using expensive methods of marketing you can also market your company by giving your product away for free to select bloggers.
One person who recently did this was Alexander Barbara from Sarah's Sweet Fountains. Just last week a 16 inch Chocolate Fondue Fountain Party Pack arrived at my door.
The smart thing that Alexander did was that he targeted bloggers that could write about his company and products. Not only did he send me a Chocolate Fondue set, he also sent other bloggers this. By doing this he is creating evangelists that will always end up talking about him and his company.
This is a great way to market your company!
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Reader Comments (17)
- Mike, November 18, 2008
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Hi Neil
It just goes to show that there are so many different ways to promote your blog and that there really is no reason to rely solely on the search engines for traffic.
Mike
- Henry, November 19, 2008
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Why would a seller of chocolate fondue fountains target tech bloggers? Clearly it "worked" - you wrote a post about it - but it seems like an odd strategy.
- jamie, November 19, 2008
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I'd write a post and (ahem) link to someone if they sent me free stuff too, whether a product worth $130 or cash. I don't think this is that 'odd', I've seen plenty of retailers try this trick and it works more often than not. If you're a retailer and not doing this, shame on you.
- Patrick, November 20, 2008
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Sounds a bit much, what is he return in comparison to the promotion?
- Michael, November 24, 2008
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The sky really is the limit when it comes to promotion, I guess it all depends on whether or not we're prepared to walk the extra mile :)
- Michael, November 24, 2008
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The sky really is the limit when it comes to promotion, I guess it all depends on whether or not we're prepared to walk the extra mile :)
- SEO, November 30, 2008
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Its just another great way of promoting your business.......retailers have been doing this for many years and it works !
- Nick Stamoulis, December 1, 2008
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Online marketing is so saturated and cluttered these days it def. takes some outside of the box thinking for promotions and marketing.
- Nick Stamoulis, December 1, 2008
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Online marketing is so saturated and cluttered these days it def. takes some outside of the box thinking for promotions and marketing.
- sunghak, December 2, 2008
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I have got good news for you Im a gdi 10$ business man are you interested in internet marketing business?
"Whether you think you can, or you think you can't... you are right."
I hope that we'll have a successful business venture together
- sunghak, December 2, 2008
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I have got good news for you Im a gdi 10$ business man are you interested in internet marketing business?
"Whether you think you can, or you think you can't... you are right."
I hope that we'll have a successful business venture together
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- xie mo, 3 weeks, 4 days ago
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We know that the Internet has become the enterprises to promote products, increase the visibility of the necessary means to their business information in BtoB's Web site to log into a lot of business after the Internet will do; At the same time, relatively well-known site in order to enrich their own Data resources, has been the find this kind of enterprise customer base continued to increase their visibility.
- Paul A Moore, 2 weeks, 1 day ago
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I heard giveaways work great for building an opt-in mail list too. I will be writing about this on my blog, but basically you offer something for free and they give their name and email address and before long... you have instant traffic to use!
