Marketing Through Giveaways
Marketing doesn't always have to involve using methods like search engine optimization, email marketing, or banner advertising. Instead of using expensive methods of marketing you can also market your company by giving your product away for free to select bloggers.
One person who recently did this was Alexander Barbara from Sarah's Sweet Fountains. Just last week a 16 inch Chocolate Fondue Fountain Party Pack arrived at my door.
The smart thing that Alexander did was that he targeted bloggers that could write about his company and products. Not only did he send me a Chocolate Fondue set, he also sent other bloggers this. By doing this he is creating evangelists that will always end up talking about him and his company.
This is a great way to market your company!
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Reader Comments (40)
- Mike, November 18, 2008
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Hi Neil
It just goes to show that there are so many different ways to promote your blog and that there really is no reason to rely solely on the search engines for traffic.
Mike
- Henry, November 19, 2008
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Why would a seller of chocolate fondue fountains target tech bloggers? Clearly it "worked" - you wrote a post about it - but it seems like an odd strategy.
- jamie, November 19, 2008
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I'd write a post and (ahem) link to someone if they sent me free stuff too, whether a product worth $130 or cash. I don't think this is that 'odd', I've seen plenty of retailers try this trick and it works more often than not. If you're a retailer and not doing this, shame on you.
- Patrick, November 20, 2008
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Sounds a bit much, what is he return in comparison to the promotion?
- Michael, November 24, 2008
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The sky really is the limit when it comes to promotion, I guess it all depends on whether or not we're prepared to walk the extra mile :)
- Michael, November 24, 2008
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The sky really is the limit when it comes to promotion, I guess it all depends on whether or not we're prepared to walk the extra mile :)
- SEO, November 30, 2008
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Its just another great way of promoting your business.......retailers have been doing this for many years and it works !
- Nick Stamoulis, December 1, 2008
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Online marketing is so saturated and cluttered these days it def. takes some outside of the box thinking for promotions and marketing.
- Nick Stamoulis, December 1, 2008
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Online marketing is so saturated and cluttered these days it def. takes some outside of the box thinking for promotions and marketing.
- sunghak, December 2, 2008
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I have got good news for you Im a gdi 10$ business man are you interested in internet marketing business?
"Whether you think you can, or you think you can't... you are right."
I hope that we'll have a successful business venture together
- sunghak, December 2, 2008
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I have got good news for you Im a gdi 10$ business man are you interested in internet marketing business?
"Whether you think you can, or you think you can't... you are right."
I hope that we'll have a successful business venture together
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- Steve Yakoban, December 6, 2008
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Sometimes these things span the line between clever marketing and gimickry. He got a mention in your blog (presumably once), I clicked on the link to satisfy my curiosity, but it's not something I'll ever buy. So as someone above touched on, what's the true ROI?
- xie mo, December 11, 2008
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We know that the Internet has become the enterprises to promote products, increase the visibility of the necessary means to their business information in BtoB's Web site to log into a lot of business after the Internet will do; At the same time, relatively well-known site in order to enrich their own Data resources, has been the find this kind of enterprise customer base continued to increase their visibility.
- Paul A Moore, December 21, 2008
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I heard giveaways work great for building an opt-in mail list too. I will be writing about this on my blog, but basically you offer something for free and they give their name and email address and before long... you have instant traffic to use!
- Frank Sullivan , January 7, 2009
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Yes! I totally agree. There's all types of marketing that works ever so well especially for Internet website owners. Out of all of the marketing tools and avenues for Internet users Giveaways are by far the most productive and rewarding. Frank Sullivan legal forms Website Owner
- Legal Forms, January 7, 2009
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Yes! I totally agree. There's all types of marketing that works ever so well especially for Internet website owners. Out of all of the marketing tools and avenues for Internet users Giveaways are by far the most productive and rewarding.
- cheap airfare, January 7, 2009
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Hi, good site, http://www.kaboodle.com/cheap_international_k ">cheap last minute airfares, yih,
- Kris, January 9, 2009
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Great post - and I've crossed this bridge a few times before. One technique I found especially valuable was to register domain names for under 10$ a piece and give them as gifts or business cards even.
One example of how this worked for me, was when I found some available domains for a local business that I wanted to help out. I gave them a domain name for the their website and in return I received some great publicity and an ongoing linkback from their new website.
Domains are just one idea - but Neil is bang on when he says you need to not just give away something for free, but target your giveaways just like a marketing campaign.
Cheers, Kris
- Kris, January 9, 2009
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Great post - and I've crossed this bridge a few times before. One technique I found especially valuable was to register domain names for under 10$ a piece and give them as gifts or business cards even.
One example of how this worked for me, was when I found some available domains for a local business that I wanted to help out. I gave them a domain name for the their website and in return I received some great publicity and an ongoing linkback from their new website.
Domains are just one idea - but Neil is bang on when he says you need to not just give away something for free, but target your giveaways just like a marketing campaign.
Cheers, Kris
- John Gillett, January 12, 2009
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Giveaways can be an excellent way to get a toe in the door of a prospect's office...but it can also leave a bad imnpression if the freebie is poorly presented or arrives in poor condition (i.e. a smashed cake).
Clever giveaways accompanied by some great offer or call to action are worth the extra effort.
- Niall, January 17, 2009
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I agree with this way of marketing and just think you have to be smart about who you send the stuff to. Food is always a good one as well as it appeals to everybody and is relitevly cheap
- mike, January 18, 2009
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nOQXSB hi! how you doin?
- mike, January 18, 2009
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nOQXSB hi! how you doin?
- Lia, January 19, 2009
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yeah, right now everybody loves anything for free. Giveaways, no matter how small, (but should be useful!) are a great marketing strategy.
- Lia, January 19, 2009
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yeah, right now everybody loves anything for free. Giveaways, no matter how small, (but should be useful!) are a great marketing strategy.
- P Moore, January 21, 2009
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I made money on a giveaway last week. They really do work great!
- a2i3s, January 27, 2009
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I newbies in online business, nice post!
- exinco, January 29, 2009
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yeah i heard it used by popular internet marketer to promote their product or services
- Marc, February 10, 2009
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Good Info
- litde.com, February 11, 2009
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See's Official Site. Best Sellers Category. Discover See's boxed chocolate and candy gifts for all occasions. Delicious chocolate treats and seasonal gifts .
- Jack, February 11, 2009
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This is a great way to hit customers in areas you never thought were possible. I'm going to buy a fondu set right now... joking! How do you think condom companies would do if they sent a box of trojans to all the bloggers?
- Jack, February 11, 2009
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This is a great way to hit customers in areas you never thought were possible. I'm going to buy a fondu set right now... joking! How do you think condom companies would do if they sent a box of trojans to all the bloggers?
- Chris, February 17, 2009
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I like this article. Very informative.
- Payroll Processing Services India, February 25, 2009
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Hey Neil.. That was very interesting way of marketing. And you got chocolate fondue set... :( I wish I can get that too...
- Caroline, March 8, 2009
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Hi Nell. There is more and more ways to reach people with giveways I want to let you know about a new software that is going public the 10 march 2009.It is called Easy Video Producer, a 3 simple steps video producer that gives you the ability to edit or post a video on your blog or website. The best of all you are also getting professionnal opt-in templates that you can use to publish your video on, great for list building. This software is Free to use and Free to give away, it is a powerfull viral tool.
- Web Design, March 18, 2009
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I think giving away rulers and pens with website addresses and phone numbers is a good idea as they sit around peoples offices for years!
- diyaliz merkezleri, April 18, 2010
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I made money on a giveaway last week. They really do work great!
