LinkedIn Preempts Facebook with Facebook Application
In an effort to preempt any perceived potential threat to the business-oriented professional social networking site in case Facebook launches similar features, LinkedIn has launched a Facebook application that lends one of the networks services to Facebook.
Aptly named "My Company's Hiring", the application is very basic and though it is branded with the LinkedIn logo, it has absolutely no connection with LinkedIn or your profile on LinkedIn. Quite simply it is a way to post what jobs are open at your company, into your Facebook profile.
Simply activate the application, and fill out the company's name, location, the positions you are hiring people for, a description, and if needed, a link for where people can get more information from,
and the application will insert a notification box in your profile giving a preview of what position is available.
It's interesting to note that the application preview box actually has no indication of it being from LinkedIn. Not until you click on the position to see more details do you see any hint of who's behind it.
In its current state, the move on LinkedIn's part is symbolic at best. While I was disappointed to see that there is absolutely zero integration with LinkedIn, the application shows Facebook that the professional social network is serious about protecting its turf, that they are already developing ways to bring their functionality into Facebook and that Facebook better not try and compete with them.
The application is getting some decent adoption considering it has just been launched:
Thanks to Ben for pointing this out.
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- rogerd's notebook, June 28, 2007
“LinkedIn’s Facebook App” — Since Facebook opened up its platform for third party applications, there has been a lot of activity. The latest major provider to launch a Facebook app is business-oriented social network LinkedIn. The new app is a “My Company’s Hiring&...
Reader Comments (4)
- Rodney Rumford, June 29, 2007
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Muhammad..."Facebook better not try and compete with them". I think you totally miss the point. They ARE competing with Linkedin, I am sure that this is not by some great strategy, rather it is by the sheer usefulness of the facebook platform.
This application as a way to "protect their turf" is a joke. As you stated, they did not bring ANY linkedin functionality into facebook. This is a 1 dimensional weak application. Quite candidly I expected more, I am sure we will see better integrations in the future. If they are smart they will produce useful apps that allow them to compete ON the facebook platform.
Just my thoughts. You can see my rating and review of this application here: http://facereviews.com/2007/06/29/linkedin-is-officially-on-facebook
Cheers, Rodney Rumford
- Muhammad Saleem, June 29, 2007
- Ciaran, July 2, 2007
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How very interesting - and timely too. I was approached by a recruitment consultant as a result of Facebook recently and wondered how long it would be before Facebook copied LinkedIn's recruitment capabilities (http://www.eyefall.co.uk/blog/news/07096/looking-to-fill-digital-vacancies-try-social-networks.html) - looks like LinkedIn aren't hanging around to find out.
- Ramon Thomas, August 15, 2007
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I can't yet see how Facebook is competing or taking business people away from LinkedIn. So I am on both but it's purely social for me being on Facebook. In fact I'm treating it more like a free online dating website. Anyway on a more serious note I think LinkedIn's value is the higher level executives and specialists who don't have time for "mood updates" and value their privacy. The fact that you can only search 3 levels deep into the LinkedIn population gives you a measure of control that does not exist on Facebook or MySpace.
