John Chow vs. Google - Guess Who's Winning

Back in December of 2006 John Chow started a very aggressive link back campaign, in which he would give a link back for every review of his blog when the text anchor 'make money online' was used. John now has over 870 links from various sites as a direct result of this campaign. This has proved to be very successful for John, because since inception of the link campaign his blog income has grown from $2790.05 in December of 2006 to $12,569.61 in June of 2007, an increase in revenue of $9,779.56.

Link campaigns haven't attributed completely to the growth in revenue, and in the below image you can see the differences in advertising since the beginning of the link campaign.

The largest increase came from ReviewMe, because the cost for a review from John has gone up from $100 to $400. John has also added had a huge increase in affiliate sales. If you are like me, you are probably wondering how he is charging for subscriptions. Well it appears he is charging to allow people to have no-follow tags turned off in the comment section.

The aggressive tactics which have resulted in such high revenue growth have come at a high price. It seems that Google is 'manually' punishing John and has dropped him to the 51st result for the term "John Chow," and his "make money online" campaign has been dropped to 57th. While John himself doesn't show up in the first several pages, others have been quick to profit from his misfortune:

While John has stated that he does not live by Google traffic and the drop from Google doesn't seem to concern him, it appears that Google isn't the only one mad at him. He is known for purportedly stirring up trouble at Digg and at one time was banned only to be allowed back later and have the majority of his articles buried. Furthermore, while Technorati has John listed as number 55 out of the top 100 blogs indexed, if you look at the top 100 page there is no mention of him at all.

I was able to ask John (via email) what he thought of Google dropping him so far, and why he thought Technorati did not show him in the top 100. He had this to say,

"Google dropping me down in the search result is disappointing. However, that's the way it goes sometimes. You can cry about it or you can continue to build. I have always advised readers to never put all their eggs in Google's basket and this is a good example why. If all my blog traffic came from Google, my blog would be dead right now.

I have no doubt that Google will eventually rank me back higher. Search engine follows people and when people visit a site without the help of a search engine, it gets their attention. Google's job is to give the most relevant search results. Right now, they're not doing that with the search term John Chow and that makes them look bad.

Technorati seems to hand select blogs for inclusion in the Top 100. How they select who gets in and who is not, nobody by Technorati knows. It doesn't effect me financially by not being in the official Top 100 list. As long as they ranked me correctly, I'm fine with that. "

So my question to our readers is do you think it is ethical of John to pursue the link back campaign, or do you think Google is in the wrong for dropping John so far in the search results? Who do you side with and why?

Enjoy the post? Here are some more that may interest you.

ProbloggerWorld, July 9, 2007: “John Chow . com banned by Google - Die Gründe und die Folgen” — Unter SEO-Bloggern ist John Chow ein Begriff. Vor knapp einem Jahr bloggte John Chow sich im Rekordtempo zu einer gewissen Blog-Prominenz und gab sich dabei den Anstrich des charmanten Bad Guy. Kürzlich wurde er von Google zurückge...
Backlinks f?ɬ�r jedermann, July 10, 2007: “Google bestraft kreative Ideen” — Der doch recht bekannte amerikanischen Berufsblogger John Chow wurde nun von Google abgestraft, seine Seiten sind kaum im Googleindex zu finden und selbst unter seinem eigenen Namen finden sich nur Blogbeiträge anderer Blogger, welche über di...

Gerard McGarry, July 5, 2007

Good post Chris. I don't think it was necessarily un-ethical, although Google may frown upon it for artificially boosting his popularity. Much as I love reading his blog, I think some of John's techniques are borderline Black Hat.

Your key point is that it looks like a manual ban from Google - perhaps if John persued this strategy on a low-key basis he'd avoid penalties. However, by sharing the information on his blog and potentially engouraging others to do the same, maybe Google had to make an example of him.

Just conjecture on my part....

Paul, July 5, 2007

I am with Google... As a reader I want to be able to find what I want online via Google. (cause Yahoo, etc all fail to find anything useful)

And with more readers are familiar with SEO and link back techniques, etc... internet surfers like myself will suffer. So my take BANNED THEM ALL! :P

Just see http://technorati.com/faves/ you will see the number of John Chow alike out there waiting to get banned by Google.

If you want to do it, let's do it quietly. n not get caught. :P

Hawaii SEO, July 5, 2007

I don't believe the link-back campaign is to blame. I believe Google gave him a "Hand Job" because he was openly selling links.

Chris Sandberg, July 5, 2007

I agree with John when he said:

"Google's job is to give the most relevant search results. Right now, they're not doing that with the search term John Chow and that makes them look bad."

John is using his link back campaign to rank for terms for which his site is very relevant. He is actually helping Google's results become more valuable because his is providing information that people searching for his keywords are actually looking for. I think Hawaii SEO may have a point that it may be that John is being penalized for openly selling links. Although I don't completely agree with Google's stance on the issue they have been clear in the past that they don't like the practice.

Dave Davis, July 5, 2007

According to Google webmaster guidelines: "Don't participate in link schemes designed to increase your site's ranking or PageRank"

That is EXACTLY what he was doing. EXACTLY. Why shouldn't he be punished for breaking the rules? Why should he get away with it while others work hard by playing by the rules?

I do agree with John in so far that I have no doubt that his rankings WILL return, probably better than ever. But that will not be for a long time.

He got what was coming to him.

Passenger 57, July 5, 2007

Google is funny!

I am on Johns side. By the way he learned me how to "make money online" more then problogger, shoemoney and all others together.

Calvin, July 5, 2007

Although I might not be totally 100 percent agree with John's aggressive link campaigns - I don't really see why Google should play God. Perhaps it because they "do no evil". What it shows is that there are weaknesses in Google search ranking method.

Mike, July 5, 2007

He got what was coming to him. The campaign to get people to link to him with a specific anchor text is one thing but charging people to remove the nofollow tag? Despicable.

ritchie, July 5, 2007

What's the difference between forbidden "Link building schemes" and overall "normal" blog-functions, like trackbacks? It's people who put the links online, I think Google is making a mistake here. And John is definitely not some fake trying to sell his a readers a worthless but expensive piece of seo-shitbook; instead, like passenger 57 wrote, his tipps (and his free book) are pretty great.

Kent schnepp, July 5, 2007

Unfortunately, John didn't abide by Google's guidelines so it's touch to say that Google is in the wrong. They hold the assets, so they make the rules.

Matt Coddington, July 5, 2007

John did what every SEO does - acquired backlinks. He just did it so openly and arrogantly that I'm sure it pissed off Google and Technorati to no ends that he was just gaming their systems in front of everyone. But what he did is no secret. I'm sure it also didn't help his case that he was selling text links, especially for such unrelated sites (male enhancement =/).

Ramkarthik, July 5, 2007

Everyone has started their own "review and get a link back". But John is only successful in that and achieved what he wanted. Just because he succeeded, no one should penalize him.

And BTW, when I searched Google for "John Chow" 10 hours ago, it gave the same result as you have given above. But when I searched now, the same site has changed the wordings to "Let's hope John comes back soon,

Ramkarthik, July 5, 2007

Everyone has started their own "review and get a link back". But John is only successful in that and achieved what he wanted. Just because he succeeded, no one should penalize him.

Did they visit this site? LOL.

Chris Hemphill, July 5, 2007

@RAMKARTHIK That is pretty funny, BlogStorm is actually sponsoring a link for the words John Chow.

Tamar Weinberg, July 5, 2007

I wrote about John Chow a few months ago which you can read here. I think that his tactics, which he admits to be evil, are not ethical. He's doing it for monetary gain and he's gaming the system. Since Google is seeking relevant results and John's blogs aren't always relevant to the terms he ranks for, it makes sense that he shouldn't be there.

I can't say his blog posts are pure crap, but John Chow's linking schemes are very much driven by ego and it is fairly obvious when he uses his rankings (especially in Technorati) as an incentive to have people link to him.

If you have good content, people will link to you. You don't have to throw presents at them, but people buy into it anyway.

Ramkarthik, July 5, 2007

@ Chris, Yeah. They are really funny. Waiting to see what they say the next time I search. Great post man.

P.S: My previous comment was submitted twice by mistake. Sorry for the inconvenience.

HMTKSteve, July 5, 2007

Technorati has yet to allow him on to the Top 100 blogs list even though his is number 55.

Chris Hemphill, July 5, 2007

@HTMKSTEVE Yep, does anyone know if there are any others blogs not in the list, but ranked in the top 100?

About Results Marketing, July 5, 2007

I think that the whole concept of asking and getting backlinks isn't wrong. Otherwise the whole SEO business is illegal. Creating and submitting articles etc.

Dave, "Don't participate in link schemes designed to increase your site's ranking or PageRank" is pretty ambiguous. I don't think it's unethical for Google to "punish" John. It's Google's site - they can do whatever the hell they want. Luckily for us, they have a "do no evil" policy.

I like John Chow's attitude about it. I just hope that he really has enough of a "following", and other resources to rely on for traffic. I have to say, I think his attitude is 100% correct.

The only time this will change is if the Government steps in to regulate it, which I hope to high heavens that they don't. I'm sure that they will, and hope to have about 20 years to get settled in before that happens... :)

Ramkarthik, July 5, 2007

@ Chris, I searched technorati for performancing.com. It showed the rank to be 35 the first time. Again I searched it, it showed 31 as rank. When I saw top 100 blogs, it was not there. Please see if this is true.

Chris Hemphill, July 5, 2007

@RAMKARTHIK That is correct, and if you go to their actual profile http://technorati.com/blogs/performancing.com it will show them ranked as 12, but there is no mention of them on the top 100 list. Thanks for checking that out.

Ramkarthik, July 5, 2007

@Chris Welcome and Yes I see that. This seems pretty interesting. Wonder how many more blogs are not in top 100 but yet given a rank less than 100. Pity of the blog owner.

HMTKSteve, July 5, 2007

There are several blogs that are in the Top 100 that do not belong there. I wrote about this a short time ago: http://www.hmtk.com/archives/technorati-cant-count.html They have also been known to remove blogs entirely (mostly foreign) that manage to break into the Top 5.

HMTKSteve, July 5, 2007

Both performancing.com and the blog on the Top 100 at spot 12 share the rank of 12. Weird huh?

Mark Levison, July 5, 2007

Spam, Spam, Spam. He was attempting to spam Google and Technorati. He's finally getting what he deserved. I wrote about this a month ago: http://www.notesfromatooluser.com/2007/06/technorati_spam.html

Cheers Mark Levison

Terry Ng, July 5, 2007

John isn't in the Technorati Top 100 because they caught wind of him gaming the system: http://www.johnchow.com/technoranti-recovers-from-evil-ping-attack/

Although they unbanned him eventually, he's still on their blacklist for cheating the system. Sorry, but on the Internet, no one forgets.

Jaan Kanellis, July 5, 2007

Shouldn't Google feel embarrassed not offering the most relevant website (www.johnchow.com) within the top 10 results when searching for "john chow"? Is that that more of problem than Google giving a website a hand job for simply trying to build links. Ridiculous.

Silvino Henriques, July 6, 2007

"do you think it is ethical of John to pursue the link back campaign"

I really can't tell but it was a very smart decision.

I think internet does forget, it has indeed a very short memory. And it pays off to be bold.

Besides having bad aesthetics, which may lead to think it was non-ethical, it shows the core of the real game. Not living by the rules can make the difference if you are willing to face the consequences.

And Google is just doing its part in the play.

adam libm, July 6, 2007

that for the post. I really enjoyed it! adam

adam libm, July 6, 2007

thanks for the post. I really enjoyed it! adam

Hamlet Batista, July 6, 2007

Hi Chris

I don't think it's unethical, but if Google allows everyone to manipulate their rankings as openly as he was, it will be hard for them to make a penny selling Google ads.

Hamlet

rob, July 8, 2007

Nice write up Chris, of course, only Google know why or what they did and for - and hey'll probably not say anything either. It all helps add to the FUD and keeps people on their toes.

If you openly game google and put yourself on their radar, then you are asking for a kick up yo ass. I think in Johns case its actually benefitted him, as people are talking about and linking to his blog. Whether he returns to the Google fold full strength remains to be seen

David Wygant, July 8, 2007

Thanks for the informative article Chris! I've been thinking about launching some sort of Link-back campaign, but I didn't know the consequences could be so rough. I'll think about whether it's truly worth it now.

michael, July 10, 2007

Thanks for info, john was one of my idols, well he stil are, but it seams that it is better to have lower income, and god reutaton, istead of the more agressive attitude. But he now lot of stuff, so i will still look in his direction i the near future, thanks again, best regards michael

Thibaut, July 10, 2007

I think once again the big G has proven his lack of fairness. "Don't sell links, don't go to John's site, don't build links". Seem G is using too much its power to rule the Internet. Anyway, John is great and I don't think he relies on G to survive. Regards. Thibaut.

Tino Buntic, July 10, 2007

I like John. He's like the P Diddy of bloggers (Mo money, mo problems). We should call him J Diddy.

ALAN, July 10, 2007

That's really interesting. I agree that you shouldn't put all of your eggs in one basket, and what John was saying was pretty insightful.

Aaron Cook dot Com?��, July 10, 2007

It was only a matter of time. I warned him months ago, both via email and in comments, that the way in which he was running his link back campaign was going to catch Google's unfavorable eye.

It was Google bombing essentially. It would've been so much smarter to give people a variety of choices when it came to the anchor text to use when linking back. And then perhaps there'd be no issue.

Of course I'm sure selling text links didn't help much either. And I'll bet that some of the people who hate him reported him for it. Heck, Matt Cutts makes it very simple to report such things to Google:

www.mattcutts.com/blog/how-to-report-paid-links

It's a shame because all of this stuff is so easy to avoid! I mean, jeez...he gets banned from Digg, AuctionAds disabled his account for cookie-stuffing (Shoemoney even stepped in to comment about the severity of it), issues with Technorati and now Google. And all over things that are so easily avoided if you do things right. What a shame. Isn't it time he steps up to the plate and lead by example? The Internet is already too full of nonsense and tricksters taking advantage of things. I wonder how he'd feel if people started gaming his Tech Zone business? I'm sure he wouldn't like it.

BTW, really great post Chris!

Shine on, Aaron

Melo Villareal, July 11, 2007

I admire John Chow more after saying reading this:

Google's job is to give the most relevant search results. Right now, they're not doing that with the search term John Chow and that makes them look bad.

On a personal note: I think google should give a second change to people whom they consider as "rule violators" though people commit mistakes... we are just human...

Human understands more than the computer or search engine crawlers...

CVOS Netpaths, July 12, 2007

I agree with Hawaii - it definitely appears JC has been given a manual penalty, for he no longer ranks for "make money online". JC is a very high profile black hat advocate - he flaunts spam tactics and relishes in the controversy.

His blog will continue to make money, but likely not from Google.

Gavin, July 13, 2007

Ha John made no mistake, he knew exactly what he was doing and now he is paying the price. Google have been warning us for a long time about this so...

Jalaj P. Jha, July 19, 2007

I agree with John when he said: "Google's job is to give the most relevant search results. Right now, they're not doing that with the search term John Chow and that makes them look bad."

I agree with Google. If it allows anyone to manipulate it's search results, who is anyways going to trust it. In this case it's only one term "John Chow" that's throwing wrong results, in other case that would be a whole lot of terms that would show mmanipulated results.

Anonymous, July 26, 2007

Spam Spam Spam.

I can't wait to see John Chow go down.

First he got big by spamming Digg, then Google/Technorati/etc.

This dude is such a freakin clown I don't know why people think he's such a genius at making money online.

ShoeMoney, you, etc are where it's at.

Manish Pandey, August 1, 2007

Yeah...i'm with Google. Well they give you the best possible result based on their organic algo which is wonderful. Abusing it is really not called for any day!

So, he did wrong and got the punishment!

Vish..!, August 7, 2007

google google.. what are you doing???

Chris.., i have a question.. Its about search for "link: " in google.. Should i post here/ mail you or use contact form?

The Credence Dot Com, August 7, 2007

I haven't read John's blog for sometime so I don't know when exactly did google decided to punish john's blog but this was always on the cards. I have seen how quickly john from nowhere was everywhere on the net. Giving iPod to ppl for linking back openly is not a very smart thing...I hope he comes back though :)

myLook, August 9, 2007

It's part of Google's TOS. Totally fair. Q: Want to rank well on Google's search engine? A: Follow their webmaster advice and don't disobey their TOS...

Indiansrock, August 15, 2007

i wish to earn 10% of him

Eric, August 17, 2007

What's more important to you ranking number one for John Chow on google or having numerous blogs writing about your website and your actions. I bet he has been getting tons of backlinks from all of this and when google changes their mind or forgets about the whole thing his site will right back at the top!

SEO Philippines, August 18, 2007

IMO, this is a failure for a search engine NOT ranking the site for which users are actually searching. A clear failure to deliver the exact website for those wants to go to John Chow's blog. Try hitting that "I'm feeling lucky" button sends the searchers to a different site. It just means that they are loosing credibility to deliver what people wants. Thus, this "penalty" compromises users quality search experience. Not good at all.

mara, August 18, 2007

What about links obtained for SEO contests? If John's getting over 870 links between december 06 - june 07 for "make money online" is wrong, then what about SEO contestants who build up thousands of same keyword links pointing to their sites in again something like 5-6 months? Does Google give way to contest sites because they are building links on meaningless keywords instead of something meaningful like "make money online" ??

SEO Expert in Delhi, August 22, 2007

Yeah...i'm with Google. Abusing it is really not called for any day!

Mike, September 15, 2007

Obviously I have been doing something wrong! I get about 4000 uniques a day and I make a paltry $50 per day on www.speedmonkey.net I have spent most of my time (and money) advertising and using SEO, but I think I should go to the John Chow - Or even "Cow" school of linkbaiting and get a degree in "How to beat Google at their own game . . .And Win!

Speedmonkey.net

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Those are impressive numbers he is pulling in.

eBestAgent, September 27, 2007

Is it temporary or permanent? If John Chow's linkbaiting is not an approved method of link building, why Google took so long to figure that out? Maybe John Chow didn't pay enough Adword $$ to Google last month?

Alexandr Batista, September 30, 2007

well i think that if you doo wrong and get cought you will pay the price. but this doesn't hurt chow because he already has a following look at how many people posted here just about him

Crashlab, October 4, 2007

Isn't correct by google make this job!

George Burke, November 11, 2007

Look Google can do what they want John can do what he wants. I don't see why Google dropped him though. He had a good ranking and he was providing links for reveiws. Big deal. He was benefitting others as much or more so than himself. Besides with Googles advance algorithims it should pick up that these links are garbage. John's goal was to drive traffic to reviewers from his site, it is just subsequent that Google would then be driving traffic to the reviewers site as well.

George Burke, November 11, 2007

YoStart, December 7, 2007

What John Chow does in term of SEO is more interesting than the content he produces. If you agree with that premise it is right that sites that discuss John Chow should rank higher than John Chow's own content.

What is interesting is that Google does not follow this logic with more mainstream celebrities and that searches for Paris Hilton or David Beckham for example return the 'official sites' first and not 'Hello Magazine' or 'OK!'.

What happened to John Chow, December 11, 2007

Break the TOS and you risk being banned. Not too complicated. And a ban is a ban for life unless you fix the problem and request reinclusion. John's statement that they will bring him back without him doing anything is therefore pretty clueless.

But, he's the web's #1 example of someone separating blog money-making from SEO, so he's not really a good source for SEO wisdom.

Learn to Draw, January 15, 2008

It's funny how you didn't link to his site, I guess a free backlink to him would cost him right?

I wish him good luck, he seems to be doing well. So all his income is just from one site?

Harry, January 27, 2008

I'd like to attend it very much. I am 14 years old and got into affiliate marketing when I was 12. I've been an affiliate since then. I'd like to meet all those super affiliates and get some super tips from them. But I'm in India and I don't think I can attend it.

cheks900, February 4, 2008

wow great article! I didn't know that he was doing that. i think google and John is wrong.

BlogMalaysia.com, February 25, 2008

I just saw Johnchow.com is having a PR4 now...is that due to the above?

BrotherBe1985, March 16, 2008

What's stopping Chow from starting a second website and correcting his mistakes? I doubt it's impossible to run another site along with his own. Although mentioning this, he may already have in which we don't know about so he doesn't get that banned... again.

art, March 24, 2008

he's back...and #1

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Well, and whose damn fault it is? Only his, for doing this 'link exchange' thing all over the internet!

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backcare, November 10, 2008

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womens dress loafers, November 10, 2008

Nice site. Thanks!

womens dress loafers, November 13, 2008

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Nice site. Thanks!

DeeJay, January 15, 2009

It's good to know John Chow's story vs. Google.

DeeJay, January 15, 2009

It's good to know John Chow's story vs. Google.

BloggerTinker, April 17, 2009

so that's the reason why...hehe

BloggerTinker, April 17, 2009

so that's the reason why...hehe

Written by Chris Hemphill on July 5, 2007 in Search Engine Marketing

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