Blog search engines such as Technorati, sphere, and Ice Rocket are great
ways to bring more people to your site. What I really like about blog
search engines is the people who use them tend to be the early adopters
and the social media crowd. This should be your initial target audience.
They’re the ones that will spread your message, of course provided they
like what they see.
Blog search engines can also serve as powerful weapons for link building.
Often times when other bloggers do research they will browse through
blog search engines to find relevant information. If they come across
your blog posts and find the content useful they will usually link to
your site. This can be a great kick start to your buzz marketing.
Here are some tips to increase your visibility on blog search engines…
1. Make sure you ping all the blog search engines with every new post
that your write. Ping services are available and they will automatically
ping every one of these blog search engines when you post new entries.
2. Create an account with Technorati. When you create a new account you
can select 20 unique tags for your site. Every time you post something
new it will automatically list your site for searches performed on that
keyword tag.
3. Use Technorati tags. Your account on Technorati is limited to 20
tags, but that doesn’t mean you can’t be included for more. When you
write a new entry put in tags on the bottom that are relevant to your
entry.
4. Content is king. Bottom line is that you have to write good unique
content. Try to be controversial, or be the first one to break news,
this will increase your chances of being linked to.
5. Increase your link popularity. Technorati ranks blogs based on the
amount of links have you coming in from other blogs. The higher your
link count the easier your blog will be found on these search engines.
As blog search engines continue to increase in popularity it’s going to be more and more important to be highly visible in the results.