Have it your way

When you want a quick burger, there are a lot of options these days and with all theses options (McDonalds, Burger King, Carl's Jr., White Castle...) it is hard to choose which one to go to. Because of this Burger King decided to focus on customization, you pick what you want and how you want it and for this reason you always see the slogan "have it your way" in their commercials. It has worked well for Burger King because they know they won't be larger then McDonalds, but they can take a good chunk out of McDonald's market share. If you are in a competitive arena, you don't always have to be number 1. No one says you can't differentiate, be number 2 and still make a lot of money.

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