How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to communicate their needs.

Learn the best practices of Facebook Marketing below.

Manage Your Daily Posts

Although it can be cumbersome, it’s ideal that you have a daily post on your business’ Facebook page. It’s one way for you to be noticed by your target market. Posting 3 -5 times a day is enough. Post too often and your customers will be annoyed. Post once in a while and you’ll be forgotten. Just remember to have variations on your status update and monitor the time when you have the most user engagement.

Invite Your Potential Market to Like Your Page

Facebook Marketing is about building a community around your business. You can do this by inviting other people to like your page. Create a welcome tab on your Facebook page and then encourage them to click the Like button.

Create a Strong Call-to-Action

Having fans on your page and posting a lot of things about your brand is not enough. You have to encourage them to communicate with you. Ask questions and suggestions about your products or services, create a contest, or offer freebies when they like a post on your page.

Promote Your Brand Properly

Admit it—the reason you created a Facebook page is to promote your brand. That’s fine as long as you know how to do it properly. Consider the 80:20 ratio of sharing other content versus promoting your business. If you have five posts per day, three of it should be a useful content for your followers, while the remaining can be promotional messages.

Engage Your Fans and Make it Fun

Your fans joined Facebook to socialize and have fun. If you’re over-promoting your brand, it might turn them off. That’s why it’s important to communicate with them in a friendly manner. Share helpful content such as tips or video tutorials, and respond to their Wall posts if possible.

Just like in reality, customers know when a brand is overselling its products. They also know when a business is being proactive and is listening to their needs. That’s why it’s important that you establish your online presence by reaching and engaging your Facebook fans.