Discovering a new Google design

As some of you may have noticed, I am addicted to stats. Every couple of hours I have to look at my blog stats or else I go crazy. Today I noticed that my Google traffic went up drastically and my referrers showed that I was getting traffic for terms such as "soesman", so I decided to do a Google search and check it out. And lucky me, when I did a search I saw a newly designed Google search result page.

soesman

And here is a screenshot with Google ads
ipod

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Andrew Ingram, September 19, 2006

I've heard a few people mention seeing that design over the last few months.

My suspicion is that Google are randomly (with very low chance) showing a different layout to do usability/acceptance tests on it.

Neil Patel, September 19, 2006

Andrew, I thought the design was new. Thanks for setting me straight.

Thomas Silkjaer, September 19, 2006

Your better placement must be caused by google is updating back links and thereby their pageranks, resulting better placements :)

I haven't been able to see the new design IRL - is the markup still as awful as before?

Neil Patel, September 19, 2006

Thomas, Google is constantly updating which probably caused a shift in my Google traffic. The backlink update has been happening for a couple weeks and my Google traffic did not change until now.

As for the markup, I was not able to check. I am unable to see the new Google design anymore.

Giri, September 19, 2006