ClickTale, letting us watch our visitors

Have you ever wondered how people interact with your website? ClickTale is a web application that is currently in private beta that allows you to do this. You can see how people move their mouse across your website and what they click on. TechCrunch has a pretty interesting review on ClickTale, but I see some major problems with ClickTale.

Most site owners do not have the time to watch how each visitor moves their mouse through their website. If an average visitor stays on your website for 1 minute and you have 1000 visitors each day, it would be really time consuming to watch all the videos.
ClickTale plans on aggregating the data so that you can view trends, but what do you do if you are a large website like Amazon. With all of those visitors and options, there might be too many trends and the data might end up showing nothing. So what will that data help me with?
One fundamental assumption here is that mouse movement is actually correlated with user behavior. Clicking might be a measurable action, but watching mouse movement could be misleading.

It will be interesting to see how ClickTale deals with these problems. Ease of understanding the data and making it easy for website owners to act on the data is the key. If they can solve all of these problems, which they might have already done, the software can be very useful in helping website owners improve their conversion rate.

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