Your small business is rolling along and then it hits. One day you upset a customer and he or she takes to the Internet to voice their disapproval with your products and/or services. So, do you fight back or hope that the furor passes over? Not too many decades ago it was more a matter [...]
Archive for the ‘General’ Category
Are Your Online Passwords Something You Would Give Up?
We have all heard stories over the last few years of Internet identity theft where thieves get business or personal account information and proceed to raid one’s bank account, private emails and more. In most cases, the identity thieves hack into one’s account after obtaining a password that the user either never changed or just [...]
Getting Past the Social PR Nightmare
There are times when a social media campaign can go wild, damaging your online reputation. It can be due to miscommunication, bad decisions or just your message ending up with the wrong crowd. Although you’re able to work it around, traces of the mishap will be forever present on the Internet. No matter how good [...]
Microsoft adCenter: Making AdWords-like Location Targeting Changes
Targeting your potential customer is easy with Google AdWords. Regardless of his or her location, all you need is to build your keyword list, incorporate it with your ad copy, and set your targeting options. Unfortunately, the case is not the same with Microsoft’s adCenter. That’s why they’re redesigning their adCenter, to mirror the Google [...]
Global Hotel Exchange Gives Impetus Back to Hoteliers
Hoteliers across the world are eagerly anticipating next month’s launch of Global Hotel Exchange (GHX), a ground-breaking new trading platform that promises to redefine the landscape for online bookings, putting hotels back in control with an emphasis firmly on hotel/customer relationships. GHX, with its unique ‘owner-centric’ features, will ensure that hotels regain full control of [...]
Is Your Online Customer Service Something to Die For?
How many of us have literally died after getting the run around from a customer service rep? The answer to that question should be most of us, given that we all have some interaction with businesses on a regular basis in our lives. More often than not, the experience should be nondescript; meaning the customer [...]
How to Respond to Negative Reviews
While it’s important that you gain customer reviews for your business, it can be frustrating to receive a negative feedback. However, it’s best not to let your emotions take over. Breathe and then respond to negative feedback professionally, the same way you’ll approach a positive review. Continue reading to know how you can respond to [...]
Chill Makes Another Pivot to Become a Pinterest for Video
After generating $1.5 million from Paul Kedrosky, Science, Crunchfund, Kleiner Perkins, Redpoint and Atlas Venture, a startup video-sharing site called Chill has performed another update last January 17. Starting out as Namesake, the then-Turntable for video now comes out as the Pinterest for video. The new Chill lets users share and watch videos from YouTube [...]
