Aside from being a micro-blogging site, Twitter has proved itself to be an effective online marketing tool. However, some businesses make the mistake of using it as a mere promotional device. If you want to benefit from your Twitter marketing efforts, you have to be smart in building your follower base. Establish Your Profile When [...]
Archive for the ‘Twitter’ Category
8 Insurance Reps that Get Twitter Customer Service
Kate Snow is the social media blogger for Car Insurance Calculator, the free car insurance estimate tool. No matter your industry, offering some form of communication with clients and colleagues via Twitter is practically mandatory given its ease of use as a question and answer platform and wide use by the public. For insurance representatives, [...]
Promoted Tweets Coming to Twitter Mobile
Since the Internet gave birth to social media marketing, brands have been using Twitter to deliver real time deals, discounts, and sales to their existing and potential market. Users, on the other hand, are using their mobile devices to check the businesses they care about on the micro-blogging site. Last month, Twitter announced that their [...]
Twitter’s Promoted Products Goes Mobile
In an official blog post last Tuesday, Twitter announced that they’re bringing the Promoted Accounts to their iPhone and Android mobile apps and at the m.twitter.com. This important step was made nearly two years after they introduced the Promoted Tweets. Twitter’s Future in Mobile Advertising About 55% of Twitter users are accessing the service through [...]
Let Your Business Do the Visual Tweeting!
Oftentimes, businesses find it difficult to create a visual presence on Twitter. However, the micro-blogging site is one social media that marketers can’t ignore since more users keep their Twitter feed open the whole day. Being able to share visually appealing content to your followers is one way to engage them in real time. Follow [...]
Twitter Analytics Tools, Boxing out Third-party Apps
As first reported by ReadWriteWeb, Twitter plans to launch sophisticated analytics tools in the future. During last week’s social media conference at Columbia University in New York, Manager for News and Journalism Erica Anderson made a comment that the tools will help publishers track the reach of their tweets across the network. In that case, [...]
Sophisticated Analytical Tools are Coming to Twitter
Twitter’s Manager for News and Journalism Erica Anderson announced last Saturday that the micro-blogging site will launch an array of new tools in the coming months. During the social media weekend in Columbia University in New York, she commented that the analytical tools will help publishers track the reach of their tweets. Although the exact [...]
McDonald’s makes Another Hashtag Campaign on Twitter
After the #McDStories fiasco last Wedensday, McDonald’s released another hashtag campaign on Twitter. Called the #littlethings, the fast food giant introduced the new campaign at 11:42 EST with the following tweet: “No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that [...]
Getting Started with Twitter Marketing
With Twitter, businesses can easily share information, do market research and engage with people who are interested in their brand. Although it lacks certain appealing features as compared to other social networking sites, its benefits for your business make it a practical tool for online marketing. That’s why there’s no need to argue why brands [...]
Twitter: Not Happy with Google’s “Search plus Your World”
The social media battle just heated up, as Twitter stated its opposition with Google’s “Search plus Your World” update. Following the release of the search engine giant’s update; the micro-blogging site has been vocal with its concern on how the change will be a major update to the search engine’s social network, while it will [...]
