Just because your brand’s Facebook Page was able to generate thousands of fans doesn’t mean it’ll stay that way. Whether it will increase or decrease depends on your campaign. But if you’re just starting your online marketing efforts, you might often experience losing a fan or two. Don’t fuss whenever a user unlike your page. [...]
Archive for the ‘Social Networking’ Category
Social Commerce Site Lockerz Launches Pinterest-like Platform
Social commerce site Lockerz launched a new Pinterest-like platform, where users can create and share their collection of images or videos found on the Internet. Founded by former Amazon and American Eagle Outfitters executive Kathy Savitt, it aims to be the most visited commerce site for men and women ages 13 to 30. About Lockerz [...]
Super Bowl Related Facebook Posts Scored Higher Engagement
It’s a no-brainer that Super Bowl made a buzz in the social media for a couple of weeks and during the big event last Sunday. That’s why social enterprise software Buddy Media analyzed over 1,400 Facebook brands to see how they took advantage of the craze. Their study dealt with the number of likes and [...]
Social PR: What You Need to Know
With the birth of social media, public relation professionals now have the advantage to deliver better content. Moreover, a social PR also influences a brand’s search marketing ecosystem. Listed below are few tips on how you can use social PR for your brand’s benefits. Write a Regular News Letter News letter came to the scene [...]
StumbleUpon Talks about its Recent Redesign
After the previous report about StumbleUpon’s recent redesign, the people behind the site aggregator explained on Search Engine Land why they made the changes. In their latest overhaul, it should be recalled that they removed the source links and iFramed all content. StumbleUpon’s Mike Mayzel (Director of Communications), Marc Leibowitz (VP of Business Development and [...]
The 2012 Grammys Use Modern Digital Media
With the 54th Grammy Awards just a few days away, the Recording Academy is kicking off its “We Are Music” campaign’s social, mobile, and digital marketing efforts. Investing in social and digital media for several years now, the organization leverages its presence with more social media channels and second screen experiences. We are Music The [...]
Timeline-like Cover Photos Heads on to Facebook Groups
Freelance marketing strategy consultant Dennis Baranov tipped Inside Facebook that Timeline-like cover photos are now available to some Facebook Groups. This redesign is associated with the search engine giant’s efforts to make a consistent Timeline profile overhaul. How Facebook Timeline for Groups Looks Like Facebook Groups will have a collage of its member’s profile photo [...]
Twitter Analytics Tools, Boxing out Third-party Apps
As first reported by ReadWriteWeb, Twitter plans to launch sophisticated analytics tools in the future. During last week’s social media conference at Columbia University in New York, Manager for News and Journalism Erica Anderson made a comment that the tools will help publishers track the reach of their tweets across the network. In that case, [...]
Using Pinterest for Your Business to Boost Customer Engagement
Last year, the World Wide Web was surprised that Pinterest has become one of the most visited social networking site of 2011. Despite being an invite-only site, it continues to gain traction and popularity. The concept behind Pinterest is simple: Users will create and name a Board based on their interests, categorize it, and post [...]
Google and Bing Denies Involvement with “Local Paid Inclusion”
A program that guarantees top listings for local searches on Google, Yahoo!, and Bing sounds like a great idea. In fact, the search engine optimization company Bruce Clay Inc. pitched in a message about “Local Paid Inclusion”: Local Paid Inclusion is a Google, Yahoo! and Bing contracted service and is offered as an approved official [...]
