With the 54th Grammy Awards just a few days away, the Recording Academy is kicking off its “We Are Music” campaign’s social, mobile, and digital marketing efforts. Investing in social and digital media for several years now, the organization leverages its presence with more social media channels and second screen experiences. We are Music The [...]
Archive for the ‘Social Media Advertising’ Category
Using Pinterest for Your Business to Boost Customer Engagement
Last year, the World Wide Web was surprised that Pinterest has become one of the most visited social networking site of 2011. Despite being an invite-only site, it continues to gain traction and popularity. The concept behind Pinterest is simple: Users will create and name a Board based on their interests, categorize it, and post [...]
Bringing Your Customers from Ads to Safe Landing Page
Imagine this: You’ve created and paid for your ads, and it’s now up on Google or Yahoo. After that, it started attracting potential customers. Where do your ads lead your customers? It should lead them to a specific landing page. Why Use a Landing Page? A landing page is where your visitors arrive from a [...]
Optimizing Your Content through Social Media Marketing
With the increasing demand of online marketing, you have to make sure that your content can be integrated in various Internet channels. That way, your website can generate traffic, leads, and loyal customers. One way for your content to reach more people is through social media marketing. Read further to the get the idea on [...]
Seven Facebook Ads Now Appears on a Single Facebook Page
From six ad units, Facebook is now testing seven ads on a single page. The social networking giant started displaying six ads last November. However, it was also the time when their Help Center indicated that only five ad units would appear on a given page. It was updated afterwards, indicating that a maximum of [...]
McDonald’s makes Another Hashtag Campaign on Twitter
After the #McDStories fiasco last Wedensday, McDonald’s released another hashtag campaign on Twitter. Called the #littlethings, the fast food giant introduced the new campaign at 11:42 EST with the following tweet: “No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that [...]
Starting the Social Media Campaign for Your Business
Nowadays, even the business sector is into the social media frenzy. In fact, you won’t see a brand that doesn’t have a social network. However, this is more than a fad. When used properly, it can help businesses reach their existing and potential market. Of course, you’d want to establish your brand’s online presence. But [...]
Setting Your Social Media Marketing Goals
Just because it’s a hot topic doesn’t mean your company can easily jump into the social media pool. Before you take the leap, stop and ask yourself first: Why are you doing it? Businesses use social media not because it’s fun, but because it drives significant results for their brand and their customers. In fact, [...]
Expanding Your Facebook Network for Business
You can use your Facebook to attract and engage your business’ potential customers. However, this strategy can only work if you’re connected to a lot of users. Continue reading to know how you can expand your Facebook network for your business’ benefits. Proactively Find New Friends A maximum of 5,000 friends is allowed for a [...]
The Building Blocks of Social Media Marketing
Whether it’s for media distribution, marketing purposes or customer service, the use of social media to your business depends on your goal. Unfortunately, most brand owners dive in to social media marketing without setting up their goals first. In turn, they end up hesitating why they’re doing this. If you don’t want the same thing [...]
