A spokesperson confirmed that Facebook is testing a way for users to promote their post for a certain amount. The test is limited to a small number of users, and it features a “highlight” button next to Like and comment on the user’s post. More About Highlighted Posts By clicking the button, users will be [...]
Archive for the ‘Social Media Advertising’ Category
Common Mistakes to Avoid in Facebook Marketing
Facebook is one of the largest platforms that businesses use when it comes to social media marketing. However, there are companies who still struggle to master its basics. In having an effective Facebook marketing campaign, it’s important that you know the common mistakes to avoid. Failure to Explore the Social Network Facebook has lots of [...]
What You Need to Know about Social Media Marketing
Most online marketers think that social media marketing is new, free and only takes days to set up and deliver results. What most of them didn’t know is that the concept of social media marketing has been present since time immemorial. Moreover, it takes time, costs money and requires hard work. Breaking the Misconceptions Brands [...]
Clickable Releases new Multiple-campaign Dashboard
Facebook’s earliest Ads Application Programming Interface partner Clickable launches its new ad-platform dashboard that enables marketers to monitor their campaigns across Facebook, Google and Bing. It’s designed to reduce the marketer’s workload on spreadsheets and email. Since reporting can be cumbersome, the campaign management application can save its users some time in organizing and building [...]
Facebook Added More Referral Traffic Insights for Mobile Apps
Facebook announced on it official blog post last Friday that they’ve added a mobile referral dashboard for developers. This will enable developers to track and analyze traffic from mobile devices. How Mobile Referral Traffic Works The new mobile traffic insights are available for all apps that integrate Facebook, including iOS and Android. Developers can find [...]
The First Step of Social Media Marketing
Most social media marketing “guru” would tell you this: “Social media marketing is new but a great strategy to successfully promote your brand. It’s free, easy to set up and only takes a few weeks to see results. So give social media marketing a try now!” What most marketers didn’t know is that social media [...]
Reaching Your Target Market Through Social Media
Social networking sites provide users with new ways of connecting with each other. Other than that, they’ve integrated tools and platforms that allow sharing in all its forms. This type of media has increased in popularity through the years, because of the people’s desire to belong and build a community around their interests. Marketers saw [...]
Page Post Units Replaces Facebook Homepage Ads
According to a leaked document from GigaOm, Facebooks plans to replace homepage ads with page post formats. A spokesperson from the social network giant confirmed the news on Inside Facebook: “This [is] a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated [...]
Coming Soon: Facebook Timeline for Brands
As reported by Kunur Patel on Ad Age, Facebook plans to bring Timeline to brands. In fact, they’ve briefed the executives about it. Introducing the Facebook Timeline During the f8 conference last September, Facebook introduced the transformation of its more than 800 million users’ profile pages to Timeline. However, it wasn’t clear that time if [...]
Facebook Sponsored Stories, to Integrate Open Graph Action
A spokesperson from Facebook confirmed to Inside Facebook that they’re testing a new advertising model for their Sponsored Stories. This new model, which is being tested to selected advertisers, integrates Open Graph action to Sponsored Stories. Brands are now allowed to sponsor an advertisement when a user listens, watch or read their offerings. This move [...]
