Mobile marketing is gaining traction when it comes to online marketing. But despite the advantages that it poses, there are still a lot of businesses that don’t make use of its power to leverage their brand. On the other hand, there are some that don’t know how to use it properly. That’s why it is [...]
Archive for the ‘Smart Phone’ Category
Getting Started with Mobile Marketing
It no longer comes as a surprise that most mobile users are using their device to connect to the Internet. Thus, mobile marketing is an opportunity that marketers are learning to grab. Mobile marketing started as a text brigade or SMS campaign. But as the handset’s capability to connect to the Web have grown, so [...]
The Basics of Mobile Marketing
Mobile marketing is increasing in popularity nowadays. That’s why a number of brands are offering content that users can digest while on the go. However, there are still businesses that are unaware of what this platform can do. What is Mobile Marketing? According to Mobile Marketing Association, mobile marketing is “the use of wireless media [...]
Google Claims Microsoft is Sabotaging Android
There’s no doubt that Android – as both a major source of income and an impressive way to build brand loyalty – is a big deal for Google. Google is now claiming that Microsoft and others are damaging Android unfairly, attempting to compete with patent suits instead of products. The Patent Concerns Google has plenty [...]
Google Docs Updates Mobile Interface
The world of productivity has been undergoing a major face-lift over the last few years, with the idea of cloud productivity – or document creation and storage located on and accessible through the web – becoming a major cog in both personal and business structures. Google Docs has been hard at work to ensure that [...]
Google Maps 5.7 Released for Android
While there are a great many Google-branded apps for the Android system, some are more important than others. Specifically, any application that’s intended for use on the go is a vital part of being a cornerstone of the mobile world. That means that, perhaps rivaled only by the Google Search features on Android, Google Maps [...]
NFC to See 33 Percent Adoption in 12 Months, Claims Google’s Schmidt
Eric Schmidt, the executive chairman and former CEO of Google, is no stranger to strong claims. Some of those claims came to fruition while other fizzled, so it’s not as though he presents oracle-like prediction of the industry trends. That said, it’s still worthwhile to pay attention to both his thoughts and his cited reasons [...]
Bing Mobile Rolls Out New Features in the U.S. and UK
The traditional war for the desktop browsing environment rages on, but over the last few years we’ve seen the rise of what may be an even more crucial platform: mobile. On tablets and smartphones, via iOS, Android, or WP7, users are making their way to web from wherever they happen to be. For that reason [...]
Google Helps Users Watch the Lunar Eclipse
A total lunar eclipse happens only a couple times a year and is visible only from select locations around the globe. It’s easy to miss the event entirely. For those that missed the June 15th event, however, there may be an additional layer of sadness. This one hour eclipse was longer and more spectacular than [...]
Google Gives Late Bus Notifications in New Maps Version
There was an era, not all that long ago, where Google Maps was just an upstart group fighting down big names like MapQuest. Now Google is the dominant player, largely thanks to their integration of Google Maps with Android smartphones. You can get GPS navigation, turn-by-turn directions, and even specialized routes for plans involving walking, [...]
