Last year, Morgan Stanley’s Managing Director Mary Meeker projected that mobile Internet users will likely to exceed desktop users by 2015. That being said, a great shift on how people search for your product is feasible to occur. In line with this is the fact that this could affect your search engine optimization strategies. That’s [...]
Archive for the ‘Search Engine Marketing’ Category
Boosting Your Website’s Online Traffic
Increasing your website’s traffic has little to do with luck or chance. It actually depends on the search engine optimization strategies that you apply to your website and the “social signals” that come with it. Conduct Proper Keyword Research The first thing that you should do if you want to optimize your website is keyword [...]
Online Marketing Services You Have to Know
Because millions of people are using the Internet, businesses are taking advantage of all that online marketing services could offer. However, Internet marketing is not just Google Ads and Facebook Likes. It is actually a brand’s way to reach its target market. Search Engine Optimization Typing a keyword on Google’s search box produces two types [...]
Creating Good Content for Link Building
Regardless of where you focus most in terms of search engine optimization, writing a good content should always be included in your strategy. That’s because a good content will attract your readers and engage them to your website. Search engine may bring a user to your website, but if he or she didn’t see anything [...]
Penguin Update Gets a Google Form for Webspam Report
Last April 24, Google has officially launched its search algorithm update to target webspam. Called as the Penguin Update, it is designed to catch website owners who spam search results or purposely do things to rank better. As posted by Google’s Head of Webspam Team Matt Cutts: “In the next few days, we’re launching an [...]
Redesigning Your Website Without Compromising Your SEO Efforts
In order to enhance your website’s performance and provide better user experience, you sometimes need to redesign your page or migrate to a new CMS. Although this may sound exciting, redesigning a website also has its scary part. That is losing a hefty amount of your natural search traffic. Fortunately, there are ways that you [...]
Google Launches Search Algorithm Update to Target Webspam
Google has announced that they are releasing the Webspam Algorithm Update. It is designed to catch website owners who spam search results or purposely do things to rank better. The update already went live yesterday, and it is believed to affect 3% of search queries. As posted on their Google Webmaster Central blog: “In the [...]
Creating Reader and Search Engine-friendly Website URL
If you think that only your website’s title and description matters in search engine optimization, think again. Even its URL can also help in ranking your content on search engine result pages. In fact, it is one of the most important on-page SEO techniques that you should practice. Incorporate Keywords on Your URL SEO is [...]
Google AdWords Gets the Breadcrumb Trails
Although not announced officially, display URLs on AdWords search ads now gets the Breadcrumb Trail element. It is a set of links that allows users to easily navigate to relevant sections of the site. Basically, it’s a navigation feature that illustrates the location of a page within a website’s hierarchy. For example, if an advertiser [...]
Google Launches its AdWords for Video
Last Monday, Google took its AdWords for Video off beta and officially rolled it out to the public. This lets advertisers integrate their paid search advertising model with video content, create whole new ad formats and bidding models. As posted on Google Ads, the AdWords for Video helps users tell their story with the emotional [...]
