A program that guarantees top listings for local searches on Google, Yahoo!, and Bing sounds like a great idea. In fact, the search engine optimization company Bruce Clay Inc. pitched in a message about “Local Paid Inclusion”: Local Paid Inclusion is a Google, Yahoo! and Bing contracted service and is offered as an approved official [...]
Archive for the ‘Search Engine Marketing’ Category
Easily Set up an SEO Training Course
When training personnel to handle the search engine optimization of important business websites, there is a seemingly endless array of information to present and outline; search engine optimization is a complicated task that requires in-depth training. If you are responsible for training people in the art of SEO, try to create trainings using online software [...]
Google+: Now Open for Teens
Google+ has now lowered its age requirement from 18 to 13 years old. This means that young adults can now create their own Google+ account. As explained by Google’s Vice President of Product Management Bradley Horowitz: “Teens and young adults are the most active Internet users on the planet. And surprise, surprise: They’re also human [...]
Important Social Signals for Your SEO Efforts
A well-planned Search Engine Optimization strategy is the key for a successful online marketing campaign. SEO has various components that can affect your marketing efforts, and one of these is social media marketing. Social media provides signals which give your web content an authority. The more authority your content gets, the higher its ranking will [...]
Online Marketing Alternatives for SEO
Think of this scenario: You have a new business, and you want to promote it online. Of course, you’ll need a website and apply search engine optimization strategies for it. But when you approached an online marketing firm, they politely told you that SEO is not the solution. As a result, you’ll ask yourself why. [...]
Google+ Now Lets Users add Nicknames or Pseudonyms
Google+’s Common Name Policy initially stated that only real names and identities will reside on the young social network. In fact, Google started deleting accounts which violated the rules last summer. In response to this, popular blogger Robert Scoble, who goes with the online pseudonym “Scobleizer”, pressed Google’s Senior Vice President for Engineering Vic Gundotra [...]
“Don’t be Evil” Tool Includes Other Social Signals to “Search Plus Your World”
After Google announced its “Search Plus Your World,” many users were unhappy that it only includes social signals from Google+. Because of this, a browser bookmarklet called “Don’t be Evil” was released. This tool, which is created by Focus on the User, changes three parts of “Search Plus Your World”: People and Pages Results Google+ [...]
“Ask on Google+” Invades Search Engine Results
Google+ continues to invade the search engine results pages (SERPs) with its “Ask on Google+” feature. It basically encourages users to ask their Google+ friends about what they’re searching for. However, this feature is only available to selected users. As shared by a Google spokesperson on WebProNews: “Our goal for search is to help you [...]
Google Updates its Algorithm to Bury Ad-heavy Websites
Google launched an algorithm update last January 20 to help users find high-quality websites on search results. The change will be seen on the website’s layout and the “above the fold” content presented to its visitors. “Above the fold” is the part of a web page that’s visible to a user without scrolling. When a [...]
AdWords’ Impression Share Metrics Heads to AdGroup Level
Google posted on its official AdWords blog that they will be updating the service’s functionality on January 30. Previously available on the Campaign Level only, the service’s Impression Rate Metrics will also be accessible to AdGroup Level after the update. This change is meant to help advertisers allocate their budgets better. What’s in Store with [...]
