Humor
Everyone has a funny bone, especially marketers. Check this section out for a few commercial laughs.
Measuring Success through Copycats
Written by Neil Patel on May 13, 2007 | 1 comment
We talk about measuring success all the time and it seems that there is no one perfect way to measure success. Return on investment is usually the way I measure success but another great way to see if you were successful is to see if anyone copied you. If someone is willing to copy what you just did then you are probably doing something right.
The Pepsi Approach to Advertising
Written by Neil Patel on May 5, 2007 | 4 comments
Most TV commercials suck which is why I love Tivo, but there are a lot of great commercials that are actually very addicting. These great commercials are rare, but it seems that Pepsi's commercials usually shine above the rest. So before you try to create some sort of advertising campaign, get creative like Pepsi and you too will be successful.
How Passionate Are Your Customers?
Written by Neil Patel on April 29, 2007 | 8 comments
I don't know what company's commercial this is or even if it is a real commercial, but this a great way to show how passionate your customers are.
The Funniest Infomercial
Written by Neil Patel on April 22, 2007 | 3 comments
Infomercials are well known for selling products, but how many of them are actually entertaining? The problem with watching them is that they are boring so even if they are selling a great product it is hard to keep viewers concentrated. Today I was surfing YouTube and I actually found an infomercial that was humorous enough to keep me tuned-in.
Hot Shot Marketing
Written by Neil Patel on March 17, 2007 | 3 comments
The world is filled with hot shots and arrogant people. One thing about these people is that their attitude and the way they act makes it hard to ever forget them. If you use one of these hot shots in a commercial and add a touch of humor you can create a very memorable advertisement.
Why your doctor needs your cell
Written by Neil Patel on March 3, 2007 | 3 comments
In advertising we always talk about making things personal but no one really does it in a memorable fashion. Here is one commercial that does an exceptional job of using something very personal to create a memorable message.
Everyone's Got an Accent
Written by Neil Patel on February 18, 2007 | 3 comments
If you think about it everyone in this world has an accent, it might be one that you are used to or it could be one that you have never heard before. The great thing about accents is that they can be funny which means that they can help create a memorable commercial.
Painful Marketing
Written by Neil Patel on February 10, 2007 | 4 comments
Have you ever had something painful happen to you or seen someone in such great pain that you could feel it? Whatever that painful moment might have been the chances are you will never forget about it. For this reason pain can be an effective marketing ploy.
Big Things Come In Small Packages
Written by Neil Patel on February 3, 2007 | 4 comments
Have you ever heard the saying big things come in small packages? Honda has a great commercial that represents exactly how big things come in small packages.
The power of fake commercials
Written by Neil Patel on January 28, 2007 | 3 comments
Commercials are a great way to brand a company or a product. But what's even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with Apple's iPod and now we are already seeing this with Apple's iPhone, which isn't even released yet.
Abusing Sex Appeal
Written by Neil Patel on January 20, 2007 | 9 comments
Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people's attention do something unique and unexpected.
Don't forget that special touch
Written by Neil Patel on January 13, 2007 |
In a competitive space sometimes you need a special touch to win over customers.
Be careful when you sing along
Written by Neil Patel on January 6, 2007 | 8 comments
Have you ever heard those songs on the radio that was so good that you wanted to start singing along? So good that you even heard other people singing them when they thought no one is watching? Just imagine if you captured one of those moments on camera, you could turn that moment into a humorous commercial...
Marketing bad habits
Written by Neil Patel on December 29, 2006 | 3 comments
Whether you have your own kids or you know some little kids you'll notice that everyone is afraid of them learning bad things. Kids are our future and if they all learn bad things then there is a good chance the future will be screwed. So why not use this fear that we all have to create an effective advertisement?
It's not what you think
Written by Neil Patel on December 16, 2006 | 1 comment
Have you ever seen a commercial thinking that it was sexual orientated, but it actually was not? People naturally jump to conclusions especially when there there is a suggestion of a sexual context which is why it creates such a memorable moment. So the next time you think about using sex in one of your marketing campaigns, have fun and tease people with it.
Don't be boring
Written by Neil Patel on December 8, 2006 | 4 comments
Have you ever watched a boring TV commercial, one so boring and dull that you don't even remember it? We all have, so the next time you are creating an advertising campaign don't bore people, but instead show what bored people do.
Scary Marketing
Written by Neil Patel on December 1, 2006 | 5 comments
Fear appeal is something that marketers have been using for centuries. When you want people to buy a product you don't always have to tell them all the benefits of using it, but instead you can show them what will happen if they don't use the product. If you scare people enough they will remember your product and buy it.
Advertising with athletes
Written by Neil Patel on November 17, 2006 | 3 comments
Michael Jordan, David Beckham, and Terrell Owens are all famous athletes that people look up to. If they wear a specific shirt, drink a specific soft drink or even drive a certain car everyone will copy them. No matter what they do people will mimic them in the hopes of looking cool. Because of this, athletes are commonly used in advertisements.
Learning from political advertisments
Written by Neil Patel on November 11, 2006 |
One of the greatest things about political elections is the TV commercials each party plays. You always see one party slandering the other by exposing dark and dirty secrets in hopes of winning the election. ...
Marketing your mistakes
Written by Neil Patel on November 4, 2006 | 5 comments
People try to be perfect throughout their whole life, but chances are they are going to make some mistakes along the way. They might have bought the wrong car, picked the wrong house or even married the wrong person. Whatever the mistake may be, marketers love reminding you throughout their advertising campaigns.
The Power of Kids
Written by Neil Patel on October 28, 2006 | 3 comments
Gerber, Huggies, and Cheerios are all popular brands with 1 thing in common. They use cute little kids in their commercials. Many people take the impact of children in advertising for granted but cute kids are very memorable which is why they are used in TV commercials. If you want to create a memorable advertising campaign you might want to think about using some cute kids.
Beer Humor
Written by Neil Patel on October 20, 2006 | 3 comments
Beer companies are in a competitive space filled with hundreds of competitors. If you walk to into a bar or a liquor store you have tons of brands to choose from, so how do beer companies try to convince you to buy their product instead of their competition's product? They use humor. ...
Marketing with Nature
Written by Neil Patel on October 13, 2006 | 3 comments
Using nature is a great way to market a product. By creating a soft and warm atmosphere you can make your product have the image of being soft, gentle and warm just like Snuggle fabric softener. So if you want to brand your product as being soft and personal like Snuggle you may want to use nature in your marketing and advertising campaigns. ...
Stopping the copycats
Written by Neil Patel on October 6, 2006 | 9 comments
Sometimes in business you have competitors that love to mimic and copy all of your moves. The worst part about this is that it makes it hard to show your potential customers the benefits of your product compared to your competitor's product. So what do you do when this happens to you? You can do something so drastic and unexpected that they have no choice but to stop copying you.
Marketing with life's mistakes
Written by Neil Patel on September 29, 2006 | 4 comments
People make mistakes in life all the time. It could be putting your shirt on backwards, mistaking a woman for a man or even kissing someone and then finding out that they are related to you. By taking these mistakes that happen in life and integrating them into commercials, you can create something that is both funny and memorable.
Marketing with How-To Guides
Written by Neil Patel on September 22, 2006 | 4 comments
How to guides have been a smashing success on the web. New how to guides are written on a daily basis and you always see them popping up on sites like digg and del.icio.us. So why do how to guides have to stop with the web? Why not create commercials based on that principle, such as how to save money on your phone bill. Or even how to see a girl naked...
Marketing with illusions
Written by Neil Patel on September 16, 2006 | 4 comments
Have you ever seen the magic trick where a person is cut in half with a saw and then put back together? As you probably already know, it is just an illusion; the person may seem like they are being cut in half, but in reality the saw never even touches their body.
Marketing like a Champion
Written by Neil Patel on September 8, 2006 |
The Olympics is an event where you get to represent and support your country. Because of all the patriotism shown around this time and the millions of people glued to their television sets companies are sponsoring these events to keep their branding strong.
Smirnoff: Tea Partay
Written by Neil Patel on September 1, 2006 |
Music videos are a great way to promote a product. You usually see them on TV stations like MTV or VH1 promoting a song, but why not create a commercial out of a music video. This is the exact thing Smirnoff did with their new drink called Tea Partay.
Have it your way
Written by Neil Patel on August 25, 2006 |
When you want a quick burger, there are a lot of options these days and with all theses options (McDonalds, Burger King, Carl's Jr., White Castle...) it is hard to choose which one to go to. ...
Stupid marketing
Written by Neil Patel on August 18, 2006 |
Stupidity is something that we all see on a regular basis. It could be others around you doing stupid things or it even stupid things that you, yourself do. Companies such as Vonage have used stupidity in their TV commercials ...
Can your company dedicate?
Written by Neil Patel on August 11, 2006 | 2 comments
Have you ever heard the saying "dedication is the key to success"? Well, in many cases it is true, if you can show your customers that you are dedicated to all of their needs then there is a good chance that they will keep on paying you.
Mistaken marketing
Written by Neil Patel on August 4, 2006 |
Has there ever been a time when you made a funny mistake in public? It could have been walking into the women's restroom instead of the men's restroom or perhaps confusing a woman for a man.
Chrysler makes their cars memorable
Written by Neil Patel on July 28, 2006 | 1 comment
Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable.
Marketing the dull
Written by Neil Patel on July 28, 2006 |
A lot of companies sell dull products such as furniture, carpet and alarm systems. If you have ever watched a commercial on any of these products, the chances are that they were boring and had no humor to them.
Memorable advertising
Written by Neil Patel on July 21, 2006 | 3 comments
Showing how a product can be used is very important in advertising. You can have a great ad, but if people do not understand how they can use the product then your campaign will fail.
Honda, advertising with personality
Written by Neil Patel on July 21, 2006 |
There are many different personality types out there, some of them we hate and others we love. When you are selling a product or service, personality is important because if they like you they are more likely to buy your product or service.
Banned Soesman commercial
Written by Neil Patel on July 14, 2006 |
Some of the most entertaining commercials have catchy songs. Pepsi has a commercial with Jimmy Fallon and Parker Posey dancing to an upbeat song while drinking a bottle of Pepsi.
Dave Chappelle's Apple ad
Written by Neil Patel on July 14, 2006 | 2 comments
Lately Apple has been promoting their "switch to a MAC" commercials on TV and the Internet. If you have ever seen one, you may have noticed that they have a strong message, but in a funny fashion.
Cell phones can get you in trouble
Written by Neil Patel on July 7, 2006 |
Cell phone companies are known for having amusing commercials. I am sure everyone has seen the Verizon guy that walks around the world and says "Can you hear me now".
Fake MasterCard commercials
Written by Neil Patel on July 7, 2006 | 2 comments
Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their "Priceless" commercials.
Monkey in your trunk
Written by Neil Patel on June 30, 2006 | 1 comment
Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors' product.
Enduring the worst for your customers
Written by Neil Patel on June 23, 2006 |
Image is an important factor in marketing. If you want your product to be known as soft and gentle you may want it to be associated with a teddy bear. If you want your product to have a tough and rugged image
Pretty marketing
Written by Neil Patel on June 16, 2006 |
For years companies have been using sex appeal to sell their products. Depending on your target market, sex appeal may work wonders for you. GoDaddy has used sex appeal
Marketing with fear
Written by Neil Patel on June 16, 2006 |
Fear is an interesting thing, it can affect the way you think and react. When y2k was coming around, people had a fear of computers going wrong so everyone started stacking up on basic supplies such as dried food and water.
VW terrorist ad
Written by Neil Patel on June 9, 2006 | 4 comments
There a lot of things that people hate in the world. Some people hate specific things, while others may hate certain types of people. People are passionate about what they hate, using hate and passion in your marketing campaign can help promote your product or service.
Just Google It
Written by Neil Patel on June 9, 2006 |
Some of the most popular phrases that are searched on the Internet are celebrity names. If you are a celebrity the freaky part about it is you don't know why people are searching for you.
Hardcore gay runs around Yahoo
Written by Neil Patel on June 2, 2006 |
There are a lot of trademark infringements that happen on the web and a lot of people get away with them. This hardcore gay claims that Yahoo used his "hoo" without asking. People deal with infringements in many different ways, watch this hardcore gay go into Yahoo and tear the place up.
The Kevin Rose Story
Written by Neil Patel on May 24, 2006 |
Copycats are all over the place and Kevin Rose (founder of digg) is no stranger to them. We have seen tons of digg wannabies crawl out of the woodwork but none of them were able to duplicate the digg success story. Probably because when it comes to ideas like that, there just isn't room for one more at the top.
Google Maps Ad
Written by Neil Patel on May 24, 2006 |
We've done a couple of posts that go into detail on what videos like these can accomplish. We saw this and just had to share. Enjoy the viral promotion!
