According to Facebook’s public filing last month, 50% of their traffic came from mobile devices. Moreover, the growth rate of their mobile traffic increased from 16% last year to 17% this year. This only shows the possibility that most of the traffic that your Facebook Page generates came from mobile Internet users. With the increasing [...]
Archive for the ‘Facebook’ Category
Facebook’s Mobile Feed Gets a New Design
TechCrunch’s Josh Constine discovered that Facebook is slowly rolling out a new mobile interface that will enable users to like and comment on posts with just one tap. The social media giant confirmed the news last weekend. Mobile Feed Redesign and Smarter EdgeRank Previously, users who access their profile via mobile apps have to tap [...]
How to Do Local Marketing on Facebook
Aimee is the local marketer blogging for the free directory of company profiles in Michigan. If you use Facebook to connect with friends, co-workers and acquaintances then you’re aware that the world’s most popular social platform does a very good job of making staying in touch a simple task. You exchange important information, share media [...]
Build Better Timeline Stories with Facebook’s Gowalla API
After Facebook’s acquisition of Gowalla last December 2011, former CEO Josh William revealed that they’re working on a project that will utilize both social networks. According to him, there’s an upcoming application programming interface that will allow users to create a more detailed Timeline. How the Gowalla API Works According to a Facebook blog posted [...]
Timeline for Pages: What You Need to Know
During Facebook’s first Marketing Conference in New York last Wednesday, the social network giant announced the upcoming Timeline for Pages. While this change can definitely shake things up for page owners, brands still have until March 30 to tweak their content and prepare for the new format. Listed below are six Timeline changes that every [...]
Learn the Facebook Ads Announcements
After a number of revamps and updates about Facebook Ads, the social network giant gathered hundreds of people in New York’s Museum of National History last February 29 for its first Facebook Marketing Conference. During the event, they announced what’s new about Facebook Ads. Although users may not notice the change, Facebook subtly tweaked its [...]
Facebook Timeline Arrives to Pages, Finally!
After Facebook released the Timeline profile for all users, the social network giant recently rolled out the new profile design to a number of brand Pages. It was announced last Wednesday, February 29, the same day as their first Facebook Marketing Conference in New York. The same with individual profiles, the Facebook Timeline for Pages [...]
Wildfire and Adaptly: Offering Combined Facebook Page Management and Ad Software
After the reports of Buddy Media’s acquisition of Brighter Option, two more companies integrated this week to provide Facebook Page management and Ad software in one. Wildfire partnered with Adaptly to combine their page management and promotion applications suite to its social advertising capabilities. According to Wildfire CEO, Victoria Ransom: “We evaluated many solutions in [...]
Page Post Units Replaces Facebook Homepage Ads
According to a leaked document from GigaOm, Facebooks plans to replace homepage ads with page post formats. A spokesperson from the social network giant confirmed the news on Inside Facebook: “This [is] a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated [...]
Retailers Are Shutting Down Their Facebook Stores
In an attempt to monetize from their large fan base, retailers set up their Facebook Stores for the first time last year. However, many of those shops are shutting down. According to a Bloomberg report, Gap, J.C. Penney, Nordstrom, and GameStop opened up their shop on the social network giant in 2011. Unfortunately, they all [...]
