4 Key Strategies for Pimping Your Facebook Page
Written by Loren Baker on June 4, 2010 | 14 comments
Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the "Me too!" marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.
4 Key Strategies for Pimping Your Facebook Page
Written by Loren Baker on June 4, 2010 | 14 comments
Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the "Me too!" marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.
5 Ways to Connect Facebook with Your Business Life
Written by Loren Baker on May 31, 2010 | 7 comments
I'm a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life on the web. And with Open Graph, Facebook will follow me everywhere I go, especially in the business world.
If you consider Facebook not just a social networking site but something that can help you promote your business, network with clients, communicate with business contacts and collaborate with coworkers, well then you are on the right track. As proof, here are five business networking tools and apps that I suggest you utilize to integrate business into Facebook, and vice versa.
Facebook and the Art of User Retention
Written by Jay Cross on October 24, 2007 | 42 comments
Here's something you won't hear everyday, I deactivated my Facebook account last night. While that's news on its own, there's more. I didn't do it because I'm dissatisfied with Facebook and it isn't a permanent thing, rather perhaps I did it because I'm too satisfied with Facebook. I simply found myself spending too much time on Facebook when I should have been writing, or working on my startup, so I went into my Facebook account settings to disable the account. Here's what happened next.
Two Kinds of Names for Your Facebook Application
Written by Jay Cross on October 11, 2007 | 4 comments
Let's face it: there are some Facebook applications that never get installed even though they're good, while there are others that get installed even though you don't expect them to, and part of it is just in the name.
Facebook to Add Groups - More Targeted Networking, More Targeted Advertising?
Written by Muhammad Saleem on September 30, 2007 | 529 comments
A look at the Facebook's What's New page indicates that the site is going to begin letting its users sort and categorize the people in their networks.
Facebook: Despite Concerns, The Buzz Goes On
Written by Muhammad Saleem on September 25, 2007 | 2 comments
Despite privacy concerns and complaints about sexual predators (about which Facebook has decided not to do anything and is now being investigated), the Facebook buzz machine is going strong, valuating the company at $10 billion.
iPhone's Facebook App: Taking Social Networking to the Next Level
Written by MG Siegler on September 3, 2007 | 12 comments
There was a lot of hoopla surrounding the web app Facebook built specifically for Apple's iPhone when it first came out. Having used it for a solid two weeks now it's safe to say that it's a clear winner, and potentially a lot more.
Privacy, Security, and Reliability - Part 1
Written by Muhammad Saleem on August 18, 2007 | No comments yet
One of the first things anyone offering a service should keep in mind is that to ensure loyalty you have to create an atmosphere of trust through offering privacy, security, and reliability. While you can't always deliver on these promises, it is important to keep them in mind and acknowledge their importance in your success. In the next three posts I'm going to look at each of these three important elements one by one, and a company that has had to deal with one of each.
How The Open Platform is Hurting Facebook
Written by Muhammad Saleem on July 30, 2007 | 7 comments
While the decision to allow everyone to register and join Facebook has gotten the site millions of users, the larger user base hasn't come without its own set of problems.
Using Facebook Apps to Increase Traffic by 300%
Written by Muhammad Saleem on July 25, 2007 | 9 comments
While there is almost unanimous agreement that advertising on Facebook results in little to no return on investment, the jury is still out on the viability of Facebook applications, with some sites showing an excess of 300% growth attributed to adopting the Facebook platform.
Why Facebook Is Not A Viable Marketing Platform
Written by Muhammad Saleem on July 3, 2007 | 13 comments
Last week when I wrote about Facebook flyers and how the social network was going to rely on those to make money from Facebook Marketplace, Nate mentioned that Facebook marketing was useless because there was little to no conversion. Here we take a deeper look at Facebook as a marketing platform.
Does LinkedIn Really Need to Worry About Facebook?
Written by Muhammad Saleem on June 26, 2007 | 6 comments
When the news first broke that LinkedIn would be releasing a developer API, both the way they marketed this move and the way the community responded to it seems somewhat unreasonable. LinkedIn is a specialized social network and they shouldn't really be worrying about Facebook, at least not yet.
How Facebook Will Make Money From the Facebook Marketplace
Written by Muhammad Saleem on June 24, 2007 | 8 comments
When we first covered the Facebook Marketplace, it wasn't completely clear how the social network would make money from the service. I was creating a listing on the site last night when this aspect became abundantly clear.
Socially Conscious Social Networking - Facebook Causes
Written by Muhammad Saleem on June 3, 2007 | 3 comments
About a week ago, Project Agape, a company founded by Sean Parker - that focuses on philanthropy - launched a special version of their services for Facebook, called Causes on Facebook. Here's how you can help.
The Facebook Platform Unveiled
Written by Muhammad Saleem on May 24, 2007 | 1 comment
Facebook - one of the most popular social networking sites - held an event in San Fransisco today to officially launch the Facebook Platform and announced over 65 developer-partners including Microsoft, Amazon, Washington Post and many more; that have already built applications on the new platform that allows companies to develop and directly integrate applications with the Facebook website and reach an audience of millions of users. The developers and press alike were given unprecedented access.
How To Sell Yourself on the Facebook Marketplace
Written by Muhammad Saleem on May 14, 2007 | 3 comments
A few days ago we covered Facebook Classifieds, or more accurately, Oodle Classifieds on Facebook. Now Facebook has launched its own integrated version of classifieds on the site, called Facebook Marketplace. The marketplace is much better integrated with the rest of the site and as a result does a much better job of taking advantage of the social networking aspects of Facebook.
