While it’s necessary to track your online marketing efforts’ progress, it’s also important that you know how web analytics work. It starts with knowing the commonly used terms and their meaning. That way, you’ll know what components that you’ll need and measure. Unique Visitors Usually defined by a user agent and IP address, Unique Visitor [...]
Archive for the ‘Digg’ Category
Instagram: Facebook’s new Acquisition
In a press release posted by Facebook, the social media giant reported that they were able to acquire photo-sharing website Instagram for $1 billion. This news was also confirmed by the social network’s founder and CEO Mark Zuckerberg in a Facebook post: “I’m excited to share the news that we’ve agreed to acquire Instagram and [...]
Keyword Research: What You Need to Know
Keyword research is considered as one of the building blocks of search engine optimization, but it is also the least talked about. Although it’s no longer used in Meta tags, it is still applicable when boosting website traffic. Without the right keywords, your SEO efforts will lose track and your content won’t be able to [...]
Internet Marketing Basics that You Should Know
Internet marketing is more than just expanding customer base to generate leads and increase revenue. What most practitioners didn’t know is that it’s a continuous process of learning and applying methods that could benefit or hurt your business. Listed below are the Internet marketing basics that you should know. Start with a Unique Content for [...]
Appolicious Unveils “AdWords for Apps”
Independent app marketplace and search engine Appolicious has introduced a new pay-per-click advertising system for app developers and publishers. There are over 900,000 apps across iOS and Android mobile platforms, and app discovery poses a major problem for both consumers and developers. That’s why the app marketplace launches its new advertising option, AdWords for Apps. [...]
Online Reputation Management Basics that You Should Know
Online reputation management, from the name itself, is monitoring your brand image on the Web. The fact that you’re managing your business’ reputation online makes it complex, as there could be a large reservoir of information attributed to your brand. That’s why it’s important that you know how to address false claims and to keep [...]
Getting Started with Link Building
It’s a no-brainer that building quality links for your website can boost your ranking on search engine result pages. In turn, this will increase the chances that you’ll get more page visitors. However, there are online marketers that practice link spamming or link farming just to acquire multiple backlinks. This could be detrimental to your [...]
Video Marketing: What You Need to Know
The Internet has provided various ways for advertisers to reach their target market, and these methods include online videos. In fact, video marketing is one of the best online marketing strategies that a company can use to increase brand awareness on the Web. But just because you have a digital camera, video editing software and [...]
Five Smart Ways to Test Your Landing Page
In online marketing, a landing page is crucial if you want to generate revenue from the people that visits your page. Thus, testing your landing page is important. A testing program will help you monitor which element of the page effectively generates more leads for your business. However, it should start small. When testing your [...]
Starting a Mobile Advertising Campaign
Although the future of the Internet is heading mobile, many advertisers are still skeptic in starting a mobile advertising campaign. That’s because there’s the complication of creating special versions of their website. Carriers and phone manufacturers are requiring a wide array of protocols and mark up languages for online content. Good thing, Google provides mobile [...]
