Mobile marketing is gaining traction when it comes to online marketing. But despite the advantages that it poses, there are still a lot of businesses that don’t make use of its power to leverage their brand. On the other hand, there are some that don’t know how to use it properly. That’s why it is [...]
Archive for the ‘Digg’ Category
The Patent War in Mobile Arena
Last year has seen the rage of mobile patent wars, as phone makers are applying for, purchasing and suing their nearest competitors over their copyrights. This war in the mobile industry started after Google acquired Motorola Mobility. Who’s Suing Who? In relation to this, Thomson Reuters released a chart of mobile companies that are suing [...]
AdCenter Migration in UK, Ireland and France is Now Complete
Last May 4, the Microsoft and Yahoo! Search Alliance announced that the adCenter migration from Yahoo! Search Marketing for advertisers in United Kingdom, Ireland and France is now complete. The migration started last February following the previous move of all Yahoo algorithmic search results to Bing. Mark Richardson, Microsoft’s group sales manager in UK, stated: [...]
What You Need to About Internet Marketing
Promoting your business online is not easy as it seems. It requires that you research who your target audience is, how you can make your website search engine-friendly, and how you can make your content look professional to your audience. Know Your Target Market Internet marketing is all about promoting your business to your target [...]
Managing and Maintaining Your Business’ Online Reputation
With the power of Internet enabling business owners to expand their online presence, they also run the risk of being scrutinized. With just a simple tap on a smartphone, your potential customer can either be optimistic or pessimistic about your brand, depending on the rants and raves they will see on online review sites and [...]
Microsoft adCenter Launched Share of Voice
Microsoft’s adCenter recently launched the Share of Voice metrics to their standard reports. Now available on the ad group level, the SOV is designed to help advertisers optimize their pay-per-click campaign. Furthermore, it will provide information about how often they are earning impressions. Lucy Wang, product manager of adCenter, also added: “Share of Voice represents [...]
Using Web Analytics Effectively
Promoting your content through a website is not enough. You should also know who’s visiting your content and what they do about it. Enter: Web analytics tool. This could help you understand your website’s performance. However, this tool can’t be helpful if you don’t know how to use it. Gathering Website Information Web analytics is [...]
Getting Started with Pay per Click
Pay per click or PPC advertising deals with creating and placing ads on search engine results pages and other online content to encourage people to check out their offer. Advertisers only pay for the ads whenever someone clicks on it. However, an effective PPC campaign requires bidding on relevant keywords. That way, the ad will [...]
Microsoft Advertising Intelligence Excel Add-on Gets an Upgrade
Microsoft announced last Thursday that its Microsoft Advertising Intelligence’s excel add-on for adCenter will get a huge update from version 5.6 to version 8. Designed for keyword research and optimization, it is a powerful keyword research tool that enables users to build and expand their keyword list in a familiar Microsoft Office Excel Interface. Formerly [...]
Doing an Effective Keyword Research
It’s already established that keyword research is integral for your search engine optimization campaign. If you’re optimizing on the wrong search terms, the search engine and your target customers may have a difficult time looking for you. In the end, you’ll have meaningless rankings and you won’t see your expected return on investment. Build Your [...]
