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Design

You only have a split second to impress your website's visitors. Don't forget to think about them when you are designing your website. Check this section out to find out how to design for your visitors.

Weird Asia News Design Contest

Written by Neil Patel on May 22, 2008 | 39 comments

I was just reading Weird Asia News and noticed that they are having a design contest. If you are a designer and are looking to win a PS3 I highly recommend checking it out. The contest seems like a fun thing to do and it would be interesting to see what type of designs people come up with do to the theme of the website.

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Creative commercials that you'll never forget

Written by Neil Patel on October 24, 2006 | 30 comments

Chances are you spend hours everyday watching TV shows, which means you watch hundreds of new commercials on a daily basis. The worst part about watching all those commercials is that most of them are dull and humorless which is why they are not memorable or effective, but every once in a while a few companies take the time to come up with creative commercials that are worth watching.

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5 ways to optimize your design

Written by Neil Patel on October 22, 2006 | 23 comments

Everyday thousands of websites are being created based on the needs of website owners and not the needs of their visitors. Visitors are being ignored which is the biggest reason most websites are not successful; here are 5 ways to optimize your design...

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Creative advertising that makes you look twice

Written by Neil Patel on October 18, 2006 | 31 comments

Advertisements usually have a negative connotation associated with them and because of this most people don't like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns.

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Casinos and Conversion

Written by Neil Patel on October 10, 2006 | 2 comments

Last week, Matt from 37signals wrote "The casino experience" that analyzes a casino from a design perspective. Matt hits on points such as the fact that casinos have no windows, no clocks, and they are hard to navigate, which are all great ways to keep people gambling. From a marketing perspective you can actually take many of these principles that casinos use to help improve your conversion rate.

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My experience with Dell's homepage

Written by Neil Patel on October 1, 2006 | 11 comments

Recently I was roaming around looking for computers and landed on Dell's website. I noticed that their homepage had been realigned since the last time I saw it. Obviously, Dell.com gets a lot of traffic, so I started wondering why their homepage has gotten worse with this recent change.

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Discovering a new Google design

Written by Neil Patel on September 19, 2006 | 7 comments

As some of you may have noticed, I am addicted to stats. Every couple of hours I have to look at my blog stats or else I go crazy. Today I noticed that my Google traffic went up drastically and my referrers showed that I was getting traffic for terms such as "soesman", so I decided to do a Google search and check it out. And lucky me, when I did a search I saw a newly designed Google search result page.

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My 50 favorite design resources

Written by Neil Patel on September 11, 2006 | 20 comments

There are thousands of design resources on the web which can lead to an overwhelming experience when looking for inspiration or ideas, so I created a list of resources that I use on a regular basis. Here is a list of 50 design resources that can be helpful to any designer or marketer.

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Everybody thinks they know everything

Written by Neil Patel on September 5, 2006 | 6 comments

Last week a guest speaker came to one of my marketing classes at Cal State Fullerton. The college has guest speakers quite often and this time they brought in Boris Bugarski, the CEO of an email marketing company called mUrgent. ...

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Technorati's new design

Written by Neil Patel on July 25, 2006 | 2 comments

Yesterday Technorati launched its' new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage...

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Yahoo answers to no one

Written by Neil Patel on June 13, 2006 | 2 comments

Yahoo has recently launched Yahoo Answers which has been getting a lot of buzz around the blogosphere. The concept of Yahoo Answers is very similar to Google Answers.

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Riya: Photo search can be simpler

Written by Neil Patel on June 7, 2006 | 2 comments

Riya is one of those sites that impressed me with their idea and at the same time has been devastating me with their execution. They make photo organizing simple and photo searching seamless.

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Usability: Yahoo, they can do better

Written by Neil Patel on June 2, 2006 | 3 comments

Yahoo Video is getting a lot of hype right now. Everyone is talking about how great it is and all of the good features, but no one is really talking about how they messed up. They are Yahoo, a big search giant, so you would think they know what they are doing.

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Usability and SEO

Written by Neil Patel on June 1, 2006 |

A good rule to keep in mind these days is that nothing stands alone. When it comes to website optimization, a lot of people conduct effective SEO campaigns but don't bother to put time and effort into the usability side of their website.

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Usability and Ajax

Written by Neil Patel on May 14, 2006 |

Just because you can, doesn't mean you should. Using Ajax on your website can be a good thing, but don't just slap Ajax in there to ride the hype. Ajax should improve your website and make it better for your customers.

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MSN's new home page

Written by Neil Patel on April 22, 2006 | 9 comments

There has been a lot of talk lately about realigning high traffic homepages. MSN is currently testing a modified homepage design. There are some major differences then just a new look. The new homepage makes better use of screen space, primarily by changing the placement of several sections.

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Would you like a tie with that motherboard?

Written by Neil Patel on April 18, 2006 |
If you have ever been to the Men's warehouse to buy a suit then you'll probably understand the concept of perceptual contrast and how they use it to get you to buy more stuff. The idea here is that they first sell you a suit then they sell you that generic black jacket, socks, ties, and maybe some shirts. All of these are far cheaper than the suit and seem relatively inexpensive after making the decision to buy a suit. You never new what hit...

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Showing off and getting traffic

Written by Neil Patel on April 12, 2006 |
Website design seems to be the odd man out when it comes to increasing traffic. Everybody is so concerned with search engine optimization, pay-per-click advertising, banner ads, and email marketing that they fail to realize that a great design can also increase traffic. Those tactics are certainly some of the primary ways to increase traffic, but don't discount the fact that a good design can still get you traffic. First of all, a great website design will get your site on design galleries that showcase...

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Converting everybody, anybody, and all those in-between

Written by Neil Patel on April 6, 2006 | 4 comments
There is an old fable that says you can't please everybody, and if you try you'll end up pleasing nobody. This works fine as a fable, but when it comes to your website you've got to please everybody because everybody is looking at your website. This can be a tricky task because there are a lot of different types of visitors. Some visitors like to read, some skim, others maniacally click everything they can and navigate as fast as possible. The question is, how do...

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Naked Day!

Written by Neil Patel on April 5, 2006 | 1 comment
Are you wondering why this site looks weird? What happened to the design? Today is CSS Naked Day! It was an idea by Dustin Diaz to promote Web Standards. So we stripped out the CSS from the site and all you will see is pure text, but don't worry this will not affect RSS or website functionality. Everything will still work the same, but won't look as pretty. Feel free to participate in CSS Naked Day, you are not too late. This will be going...

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Google - In with the new and out with the old

Written by Neil Patel on March 29, 2006 |
It's amazing what small changes to a website can accomplish. Sometimes what seems like a trivial change in design can actually turn out to produce massive results. Remember, it isn't a serious redesign we are talking about, just some carefully considered changes that have far reaching effects. Lately there has been a ton of buzz about the new Google design and these changes are great examples of what I'm talking about. If you take a look at the screenshots you can see the old versus...

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It's your store, treat it like one

Written by Neil Patel on March 26, 2006 |
I cannot stress enough how important design is nowadays. Many companies are so focused on content, products, and services they fail to remember the importance of how their website actually looks to potential customers. Remember, your website is your store. Treat your website design like you would treat a retail storefront that you are opening. One obvious success that comes to mind is the Apple stores. They look inviting, cool, cutting edge, and stylish. When you walk into an Apple store you WANT to buy...

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Ecommerce tips that make people buy

Written by Neil Patel on March 25, 2006 |
Ecommerce sites have a lot of products. This makes it very difficult to improve overall conversion however here are a couple of tips that may make improving conversion a far less daunting task: Search - Make sure people have the option to search your site. Make it easy for them to find the products they want to buy. Make sure your search results page is easy to read and clear. Make sure the product titles and descriptions are short and to the point. If you...

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