How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to communicate their needs. Learn the best practices of Facebook Marketing below. Manage Your Daily Posts [...]
Archive for the ‘Buzz Marketing’ Category
Starting the Social Media Campaign for Your Business
Nowadays, even the business sector is into the social media frenzy. In fact, you won’t see a brand that doesn’t have a social network. However, this is more than a fad. When used properly, it can help businesses reach their existing and potential market. Of course, you’d want to establish your brand’s online presence. But [...]
SoLoMo is the New Hyperlocal
A few years ago, Hyperlocal search was a hot term. However, it’s taken over by a new social label—SoLoMo. Hyperlocal is basically a localized search engine platform for PC users. Meanwhile, the rise of smartphones and tablets with integrated location-based technology gave birth to the term Social Local Mobile Search or simply SoLoMo. As shared [...]
Expion, Presenting at Social Media Explorer’s “Explore”
Social Media and Digital Marketing Education Products Company Social Media Explorer (SME) is preparing for a five-city tour this year with their renowned event, Explore. The event will be a day of intensive seminar and workshop about the standards of social media marketing behavior, technology and strategic approach. This will help business owners, marketers and [...]
Groupon’s Merchant Center Gets a Revamp
Groupon launched its redesigned Merchant Center last January 4th. As posted by their Senior Product Manager Amit Koren in an official blog post, the new Merchant Center is a comprehensive dashboard which shows a merchant’s entire Groupon performance, including customer feedback and performance analytics. Groupon’s Simplified Merchant Center Groupon’s new Merchant Center simplifies many features [...]
The Advantages of Facebook Marketing for Your Business
With more than 800 million users, Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more brands are creating their Facebook fan page to build an online presence across the Web. [...]
Creating a Simple Yet Powerful Social Media Marketing Plan
Although originally designed for online socialization, social media has definitely become a part of many companies’ online marketing platform. However, setting up a Facebook page or a Twitter account does not necessarily mean your business will have an increase in revenue. If you want to promote your business using social media, you should create a [...]
Rethinking Your Link Building Strategies
Think about this: You have a website with an effective link building strategy, and it’s doing great until now — when it slows down and produces no value at all. Don’t worry. This form of fluctuation really happens. What you have to do is to rethink your link building strategies. Continue reading this to find [...]
Testing Your PPC Ads without Ruining Your Stats
Oftentimes, advertisers only run one ad per Ad Group. But what they don’t know is that they’re missing an opportunity to increase their AdWord’s performance. Therefore, they’re losing revenue and their return-of-investment (ROI). To prevent that, advertisers can do ad testing. Why do you need ad testing? Because it can help you discover which offer [...]
Business Communication Pointers for Ice Age Businesses
Just in case you happened by, or you just climbed out of an ice cave in the far frozen North or South, business cannot get along without tech. If you are doing business on or offline, you have to have a business communications aspect capable of maximizing all your efforts. While this would seem to [...]
