It’s a no-brainer that Super Bowl made a buzz in the social media for a couple of weeks and during the big event last Sunday. That’s why social enterprise software Buddy Media analyzed over 1,400 Facebook brands to see how they took advantage of the craze. Their study dealt with the number of likes and [...]
Archive for the ‘Buzz Marketing’ Category
The 2012 Grammys Use Modern Digital Media
With the 54th Grammy Awards just a few days away, the Recording Academy is kicking off its “We Are Music” campaign’s social, mobile, and digital marketing efforts. Investing in social and digital media for several years now, the organization leverages its presence with more social media channels and second screen experiences. We are Music The [...]
Bringing Your Customers from Ads to Safe Landing Page
Imagine this: You’ve created and paid for your ads, and it’s now up on Google or Yahoo. After that, it started attracting potential customers. Where do your ads lead your customers? It should lead them to a specific landing page. Why Use a Landing Page? A landing page is where your visitors arrive from a [...]
Facebook Marketing: What You Need to Know
How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to communicate their needs. Learn the best practices of Facebook Marketing below. Manage Your Daily Posts [...]
Starting the Social Media Campaign for Your Business
Nowadays, even the business sector is into the social media frenzy. In fact, you won’t see a brand that doesn’t have a social network. However, this is more than a fad. When used properly, it can help businesses reach their existing and potential market. Of course, you’d want to establish your brand’s online presence. But [...]
SoLoMo is the New Hyperlocal
A few years ago, Hyperlocal search was a hot term. However, it’s taken over by a new social label—SoLoMo. Hyperlocal is basically a localized search engine platform for PC users. Meanwhile, the rise of smartphones and tablets with integrated location-based technology gave birth to the term Social Local Mobile Search or simply SoLoMo. As shared [...]
Expion, Presenting at Social Media Explorer’s “Explore”
Social Media and Digital Marketing Education Products Company Social Media Explorer (SME) is preparing for a five-city tour this year with their renowned event, Explore. The event will be a day of intensive seminar and workshop about the standards of social media marketing behavior, technology and strategic approach. This will help business owners, marketers and [...]
Groupon’s Merchant Center Gets a Revamp
Groupon launched its redesigned Merchant Center last January 4th. As posted by their Senior Product Manager Amit Koren in an official blog post, the new Merchant Center is a comprehensive dashboard which shows a merchant’s entire Groupon performance, including customer feedback and performance analytics. Groupon’s Simplified Merchant Center Groupon’s new Merchant Center simplifies many features [...]
The Advantages of Facebook Marketing for Your Business
With more than 800 million users, Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more brands are creating their Facebook fan page to build an online presence across the Web. [...]
Creating a Simple Yet Powerful Social Media Marketing Plan
Although originally designed for online socialization, social media has definitely become a part of many companies’ online marketing platform. However, setting up a Facebook page or a Twitter account does not necessarily mean your business will have an increase in revenue. If you want to promote your business using social media, you should create a [...]
