In the battle of content and reviews from local search, Foursquare is definitely making an interesting move here. However, Yelp will not leave the battle arena without a fight. The online urban city guide announced last Wednesday its “Yelpy Insight” feature, which also introduces two new filters that will make it easier for users to [...]
Archive for the ‘Social Apps’ Category
Making an Effective Social Media Editorial Calendar
Even before the birth of the Internet and Social Media, an editorial calendar has been a handy friend for advertisers. It has helped traditional marketers effectively send out their message when promoting a product. According to a study conducted by the Dominican University of California, people who write down goals, share, and update it weekly [...]
Introducing a New and Better Vimeo
Last January 24, a Vimeo staff officially unveiled the redesigned video-sharing site. The entire team tore the old look down, contemplated on every aspect of it, and created a new website from scratch. While doing that, they only have three goals in mind: More Focus on Videos With the new Vimeo, an even brighter spotlight [...]
PicYou launches an iPhone App
Despite the buzz that 2012 will be a big year for Instagram (a photo-sharing app), its web-based competitor, PicYou, alerts the Internet with its free iPhone app. Before, iPhone users were required to transfer their files on a computer before using the app’s web service. This time, they can do the same with their images [...]
Klout’s Mobile Component is in the Works
After announcing its C round of funding last January 3, Klout revealed that the raised amount will be a resource for its future initiative. As CEO Joe Fernandez told Mashable, “The money is going to be used to really drive accuracy, transparency and utility. We want to measure influence every place it exists and make [...]
Google+ Posts Now Visible on the SERP
Google is expanding its social search features yet again. This time, they’re promoting the posts made on Google+. However, the posts will only be visible if they were set as public and if the searcher is connected to the original poster on Google+. How the Post Pulling Works For the post to pull into the [...]
Google Buys The Dealmap for Offers
In 2010, Google acquired more companies than any other, and those trends have continued in the first half of 2011. One important recent purchase for Google was The Dealmap, a local deal mapping service that may give Google access to tens of millions of new deal-seekers. More About The Dealmap The exact details of the [...]
Google and Microsoft Duke It Out over Email
Microsoft and Google have long warred over productivity software, with Microsoft most recently pitching Office 365 against Google Apps. Now the war for email dominance is starting to get ugly, with both companies releasing ads that bash on their competitor. Google Pushes for Email Interventions Users of Gmail are being enlisted to convert their friends [...]
Google Hotel Finder Released as an Experimental Feature
For those who are trying to find or promote a hotel, Google has some good news: A new feature, known as the “Google Hotel Finder,” has been released as a public experiment. This hotel finder lets users track down the right hotel by its location, value, and user feedback. Where the Hotel Finder Shines The [...]

