BlogSigs - Increase Traffic With Your Email Signature

It's surprising how much email I get from people who simply sign their email with their name, telephone number, and street address. Nowhere to be found is their web presence or how to get in touch with them over instant messaging clients. Not inserting a link to your online presence is simply free traffic lost, but just throwing a link on there isn't going to work either. Here's how to use your email signature to increase traffic, the right way.

I came across a nifty little application that allows you increase traffic to your site, but not in a boring manner that many people are using (which is not bound to work). By boring manner, I mean people who simply throw their site's main url on there with no description and no incentive for people to click on the link. The application I'm talking about, called BlogSigs, takes care of that:

Tired of the same old blog signature in your email? Now you can easily and automatically include the title of your latest blog post in your email signature.

Of course they mean title as well as a link to your latest blog post. The program works both on web-based email as well as desktop clients such as Microsoft Outlook and Mail.app, and works on both Windows and Mac OS.

msaleem_blogSigs.jpg

So if you're one of those people who isn't putting any links in your email signature, well here's your chance to get it right from the start. And if you're one of those people who is just putting the link to your main site, this is your chance to get email-based blog promotion right and increase the odds of people actually clicking on one of your links.

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Reader Comments (4)

Jordan McCollum, May 4, 2007

Along these same lines, any thoughts on FeedBurner's headline animator?

Matt McGee, May 4, 2007

I can't get BlogSigs to format the sig correctly when I try to add in what used to be in my sig file -- name, company, etc. It works great when I just use their code, but put in any new text and it's FUBAR. (I'm on a Mac, BTW.)

Mikael Pittam, May 4, 2007

Hey Muhammad, you have seen my signature in my email. What do you think of that sig?It was generated by LinkedIn. It includes an image, a link to our site, a link to my profile on LinkedIn and a email link. And thanks for pointing out BlogSigs, downloading now...

Gerard McGarry, May 6, 2007

That's a cool trick - if you've ever been on the forums at DigitalPoint, they do something similar, picking up your latest blog post from RSS. The downside of their approach is that the blog post links back to your blog homepage.